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<br />.ection 8. <br /> <br />. <br /> <br />. <br /> <br />Signage Requirements. <br /> <br />A. <br /> <br />2. <br /> <br />4. <br /> <br />B. <br /> <br />Electronic Reader Board Sign. <br /> <br />1. <br /> <br />One electronic reader board sign for the Santa Ana Auto Mall <br />shall be permitted along the Costa Mesa Freeway (SR-55). <br />The sign shall be located on parcel 6 or parcel 7 per Exhibit A. <br /> <br />The maximum height for the reader board sign shall be 70 feet <br />in height. <br /> <br />3. <br /> <br />The maximum square footage of the sign face shall be 835 <br />square feet. <br /> <br />The copy for the area for individual dealer merchandise shall <br />be limited to either the registered logo or the manufacturer's <br />product name. Colors utilized shall be the standard auto <br />manufacturer's color code, which is typically a shade of red, <br />blue or black. <br /> <br />Freestanding Signs. <br /> <br />No permit shall be issued for a freestanding sign which does not <br />comply with the following standards: <br /> <br />1. <br /> <br />Number. <br /> <br />a. <br /> <br />The number of freestanding signs permittable on an <br />integrated development site shall be as follows: <br /> <br />Total Street Frontaqe <br />0 - 250 <br />251 - 500 <br />501 - 750 <br />751 - 1000 <br />1001 or more <br /> <br />Number <br />1 <br />2 <br />3 <br />4 <br />5 <br /> <br />2. <br /> <br />Location and Design. <br /> <br />a. <br /> <br />No more than one freestanding sign advertising or <br />identifying the same business activity shall be permitted <br />on each street frontage on which the integrated <br />development site has frontage. <br /> <br />The freestanding sign. shall be located in a landscaped <br /> <br />b. <br /> <br />Exhibit "B" <br />Page 7 of 19 <br />758-13 <br />