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<br />Midtown Specific Plan <br /> <br />FINANCIAL DISTRICT <br /> <br />THEME <br /> <br />A midrise district of office towers on Main Street, with a vibrant <br />street-life of support retail stores, services and restaurants. (See <br />Exhibit 21, Financial District Concept Plan.) <br /> <br />OBJECTIVES <br /> <br />. <br /> <br />Maintain the existing concentration of financial institutions and <br />office towers on Main Street and encourage reinvestment to <br />enhance the quality of this space. <br /> <br />Encourage an office tower development on Main Street. <br /> <br />Encourage ground floor retail uses on Main Street to serve <br />the day-time office employees, visitor traffic on Main Street and <br />to enhance the quality of the pedestrian experience. <br /> <br />Enhance the sidewalk space on Main Street through widening, <br />additional landscaping and streetscape amenities on private <br />property. <br /> <br />. <br /> <br />. <br /> <br />. <br /> <br />LAND USE ACTIVITIES <br /> <br />The Financial District lies at the center of Midtown from Tenth Street <br />on the south and Washington Street on the north, and between <br />Sycamore Street on the west and Bush Street on the east. The <br />Financial District abuts the Civic/Professional District on the south, <br />with its intended concentration of institutional and civic uses, and is <br />within easy walking distance of the downtown retail activities along <br />Fourth Street. The Financial District is bordered by the One <br />Broadway District Center on the west with its mix of office and retail <br />uses, and by the historic French Park residential district on the east. <br />Lower intensity strip commercial development predominates along <br />Main Street north of Washington Avenue. <br /> <br />The Financial District's primary role in the Midtown area is to act as a <br />concentrated office district that will attract a mix of professional <br />offices,financial institutions, and governmental agencies reliant in <br />part on proximity to the Civic Center. Ground floor space should be <br />filled with uses that are traditionally street oriented and encourage <br />pedestrian activity, including retail establishments, restaurants, <br /> <br />Chapter 5: Financial District <br /> <br /> <br />II1I t 1 -~.' <br />litil-- <br />ttiii <br />flTi i <br /> <br /> <br />)~L <br /> <br />[-^~ <br /> <br /> <br />12TH ST. <br /> <br />UFU~'ISH <br />LA~GE <br />FLOO~-PLA1õ <br />6PACES -- <br /> <br />PEDE8T1<IAN - <br />EMPHASIS <br />t,INN ST. <br /> <br />Exhibit 21 <br /> <br />Financial District Concept Plan <br /> <br />41 <br />