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Midtown Specific Plan Midtown design elements that will be conditioned as developer improvements on adjacent projects include: . Landscaping improvements. . The extension of the Ninth, Eleventh, and Fourteenth Street pedestrian connectors. . The Seventeenth Street and Civic Center Drive comer features. . The urban plaza features at Washington and Tenth Street. Meanwhile, City capital improvement funding will focus on streetscape improvements. These include: . A parking and streetscape program on Main Street. . An identification banner program. . Entry treatments. The implementation strategy includes phasing priorities that focus at both ends of the Midtown area and work toward the middle: Priority 1 - Direct stimulus to the revitalization of the civic/professional district is to be provided through the construction of a public parking structure on the west side of Sycamore south of the Ninth Street extension. As part of this project, the extension of Ninth Street as a pedestrian corridor is to be undertaken. The Main Street parking and streetscape programs are also to be implemented. The provision of a new parking in the Civic/Professional district will provide a significant attraction for new businesses, and eventually new construction. Priority 2 - The construction of a new community shopping center along the west side of Main Street between Washington Avenue and 17th Street is to proceed. This project will require considerable Community Development Agency involvement in recruiting a developer and major tenants including a supermarket, and providing assistance with land assembly. The project will need to integrate the construction of a parking structure to serve the needs of the new commercial development. The existing financial institutions also may be retained and incorporated into the development plan so that they function as key elements in the overall community serving project. The pedestrian connector shown in the plan along Fourteenth Street also should be constructed as a central pedestrian and entertainment corridor. The development of a Midtown Business improvement district is also necessary. This district is a mechanism for business in the area to come together for marketing, self-promotion activities, and business development similar to what is occurring in the downtown area. The City will explore using capital funds, grants or other funding sources to purchase undeveloped parcels on the west side of Sycamore Street north of Tenth Street, which are critical to the central open space resource of the plan. This area can be developed into the proposed urban park. Priority 3 - Construct Tenth Street to Washington Avenue parking facilities together with the mid-block pedestrian connector along Eleventh Street. Once additional parking is provided on the east side of Sycamore Street, then action can be taken to develop the central open space. The node around the church and the three lots along the west side of Sycamore Street south of Washington Avenue can be combined with the lots to the south purchased during Priority 2 to complete the development of the urban park. This priority also includes the construction of a parking structure west of Broadway south of Tenth Street with vehicular access on Birch Street and pedestrian access to Broadway. IMPLEMENTATION MATRIX The following matrix depicts the implementation program detailing the priorities listed above under the headings of development and parking, streetscape, open space and marketing. Projects are organized and prioritized as short, mid or long-term. Generally, short-term is within five years; mid-term is between five and 10 years, and long-term is beyond 10 years. Activities and projects are prioritized based upon their ability to stimulate new private investment in Midtown. The Implementation Program serves as a guide for allocating City resources in Midtown as well as assisting in the direction of private funding and capital outlay. As funds become available, projects identified as short-term are to be given first priority and included in the City's budgeting process. Private development interest may also effect the allocation of public resources and project priorities if it is determined that the private project promotes the goals and objectives of the Specific Plan. 106 Midtown Specific Plan