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<br />CITY OF SANTA ANA <br />PARK DEVELOPMENT/JOINT USE <br />CITY COUNCIL COMMITTEE <br />May 4, 2004 <br /> <br />MINUTES <br /> <br />The meeting was convened at 5:45 p.m. in the City Hall, Room 831. <br /> <br />The following Council Members were present: <br /> <br />Jose Solorio <br />Mike Garcia <br />Claudia Alvarez <br /> <br />Staffs present were: <br /> <br />Jon 'Rip' Ribble, Executive Director, PRCSA <br />Gerardo Mouet, Assistant Director, PRCSA <br />Mike Vigliotta, Deputy City Attorney <br />Ron Ono, Park Planning/Design Manager, PRCSA <br />Larry Chavez, Recreation Supervisor, PRCSA <br />Dolores Ramos, Management Aide, PRCSA <br /> <br />Public present: <br /> <br />Glen Stroud, PRCSA Board member <br />Maggie Brown, PRCSA Board member <br /> <br />1. APPROV AL OF MINUTES <br />ACTION ITEM: Minutes of March 9, 2004 meeting were approved as submitted. <br />Council member Alvarez arrived at 6:00 pm. <br /> <br />2. UPDATE ON PEPSI CONTRACT <br />Staff presented an update on the 5-year agreement with Pepsi Cola Bottling Group, which <br />expired on May 3,2004. At the request of the committee, staff surveyed 21 cities regarding <br />beverage vending machine contracts in an attempt to identify any lucrative type agreements <br />and/or arrangements with beverage companies. The information received indicated the <br />beverage companies enter into agreements for marketing in areas of high profile and <br />pedestrian exposure. Most contracts with local cities are not focused on marketing, but to <br />sell product in high traffic pedestrian areas. <br /> <br />The cities of Huntington Beach and Oakland were able to execute lucrative contracts, due to <br />the high visibility and product exposure at beaches and major sporting events. The City of <br />Garden Grove allowed vending machines at bus shelter locations. <br /> <br />Staff contacted Ron Hagen, former Parks and Recreation Director at Huntington Beach and <br />current Associate Consultant with Public Enterprise Group, to obtain guidance on Santa <br />Ana's prospects for executing a better contract with the beverage companies. Mr. Hagen <br />confirmed the information staff obtain from the various cities and indicated he would send us <br />information on how to approach Corporate Partnership Programs and how his company can <br />assist in developing a Feasibility Study for Santa Ana and assist in it implementation. <br /> <br />138-1 <br />