04-03-1972 - Laserfiche WebLink

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VARIANCE APPLICATION 71-65 The Mayor opened the public hearing on ERICKSON PROPERTIES CORP. Variance Application 71-65 filed by Erickson Properties Corporation to allow a pole sign 80 feet in height, containing 550 square feet, within 300' of an existing pole sign on the same property, in the Iv[ 1 District at 2101 E. Edinger Avenue. The Planning Director stated that this variance application was before the Planning Commission, and by split vote, 4-2, with one Commissioner absent, was recommended to Council for approval; that Staff reoemmended denial because the proposed sign would be exceeding the standards 4n three ways -- area, height, and prokimity to an' existing sign. He stated further that a previous request for a 70' sign was denied in December 1970; that the.~ppt-icant has voluntarily reduced the size of the restaurant sign to 9 X 27, or a total of 243 square feet; that the sign is a double-faced sign -- one for the restaurant, and one for the adjacent service station -- and that nothing was said about the service station sign which is 150 square feet, making the overall sign considerably above the Code limitation; that the Planning Commission considered the ~ecia~ circumstances of the location which is well below the grade of the Freeway and a normal sign would not be visible from the Freeway; that the Staff believes a developer should be cognizant of the sign requirements before a commitment is made in that regard. The following persons spoke in favor of the variance: A.C. Erickson, 1322 E. Edinger, Lorenzo's l{estaurant Ray Beringer, P.O. Box 31, Long Beach, Standard Oil Company William Scott, 3025 Lake Street, Los Angeles Larry Souza, 28771 Ridgewood Drive, Villa Park Proponents stated that picutres had been taken while driving up and down the Freeway to determine what height the sign would have to be in order to be seen from all directions. The pictures were presented to the Council to examine. Mr. Beringer stated that they found the sign c~ould~be 80' in height and still be seen. It was stated that a roof sign would not'~be a~quate; that the restaurant has been in operation but business has not been what lit should be; that the restaurant cannot be seen from the Freeway; that there is more competition coming into the area all the time; that people are looking for the res~urant and cannot find it; and that Standard Oil also taus t have identification. - There were no opponents in the matter. The Clerk reported no written communi- cations had been received, and the Mayor closed the public hearing. Councilm~n Evans stated that he drove to the area and traveled the Freeway in both directions; that if you don't know just where the restaurant is, you will probably take the Dyer Road offramp; that it is a dangerous turn-off; that he does not want to defeat the purpose of the sign ordinance, but this is what the variance procedure is for~ Councilman Patterson spoke in opposition to the variance, stating that this question had been before the Council before and was denied; that a sign was denied on the adjacent property; that Council should adhere to the ordinance; that a roof sign would give identification from the Freeway. CITY COUNCIL -142- April 3, 1972