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<br />I <br /> <br />I <br />I <br /> <br />III. <br /> <br />( <br /> <br />FIVe-Year Implementation Plan <br />Amended February 2003 <br />Page 5 <br /> <br />PDn11=" 4D8=& Goal ~ aNn nR11=rnvF~ <br /> <br />A. Central City Redevelopment Plan Goals and Objectives <br /> <br />(entr;:!1 ('it)' R~ev~l()pl11ent PI;:!n r.:n;:!lc: <br />1. Restore the economic and social health of the downtown area:; <br /> <br />2. Make. the area a source of pride to persons residing and working in Santa <br />Ana, or visiting the city. <br /> <br />3. Stimulate development and revitalization of the Downtown core and <br />northern core so that the two areas are complementary, rather than <br />contradictory and competitive. <br /> <br />Strengthen vehicular access between the northern retail center and the .,j <br />Downtown, and implement a program of improved traffic circulation and <br />freeway access between north and central Santa Ana in order that service <br />to both areas is available to all persons in and surrounding the project area. <br /> <br />5. Encourage the revitalization of the shopping areas by implementing street <br />beautification and enhancement programs. <br /> <br />4. <br /> <br />'-. <br /> <br />6. Guide development toward an urban environment while preserving the <br />aesthetic and cultural qualities of the city. <br /> <br />7. Assist in the reestablishment of businesses within the project areà:/ <br /> <br />8. Stimulate and attract private investment, thereby improving the citYs'~ <br />economic health, employment opportunities, and the tax base. <br /> <br />9. Preserve the retail vitality of the community by participating in a plan to' <br />increase the existing shopping area known as Main Place. <br /> <br />r~nt,.;:!1 fity Projprt A,.~;:t Ot'1jPrtiv~c:/Pnt~nti;:!J Prnjects <br /> <br />1. Midtown: <br /> <br />a) Support the development of multistory parking structures to create <br />additional' off-street parking. <br /> <br />b) Develop community shopping and entertainment opportunities. <br /> <br />c) Provide opportunities for new office and commercial development. <br />Page 74 of 190 <br />75D-84 <br />