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<br />" <br /> <br />entertainment shall be programmed and produced during the event duration. As part of <br />the entertainment package, Event Producer shall incorporate at least one "B" headliner for <br />Saturday and Sunday as part of the entertainment segment of the event. The "B" <br />headliner shall be a group that is recognized and established to be a regional draw within <br />their music genre. Additional stages may be added as the layout or other business factors <br />dictate during Event preparation. <br /> <br />Event Producer agrees not to sell any alcohol or tobacco products during the Fiestas event. <br /> <br />CITY shall receive copies of all press releases and advertising for the event at least 72 <br />hours prior to the use in the Event promotion. <br /> <br />Ownership. CITY shall retain ownership of the complete sponsorship list to include any <br />and all additional sponsors that are acquired during the course of this Agreement. <br /> <br />Advertising. Sponsorship by alcohol product companies shall be considered, but must be <br />pre-approved by CITY. Absolutely no direct tobacco product advertising shall be allowed <br />within or associated with the Event. <br /> <br />Fees. Producer shall be responsible for all fees and/or costs associated with this event <br />including but not limited to additional Police, Fire, and Public Works. Promoter shall be <br />entitled to deduct fees and/or cost :ITom net revenues. <br /> <br />Litter/Trash. Event Producer will maintain continuous litter control during the entire <br />Event. <br /> <br />Promotional Documents. Event Producer will provide to CITY all distributed documents <br />related to marketing, promotions and administration as distributed. <br /> <br />Equipment. Event Producer shall provide all necessary equipment, resources and <br />manpower to develop and produce the Event. <br /> <br />Special Events. CITY shall retain the right to host an opening event, e.g. "Ribbon Cutting <br />Ceremony", and VIP Party, if CITY so elects. <br /> <br />Merchant Discount Program. Event Producer will be responsible to offer a discount on <br />purchasing a vendor booth within the event for at least a two (2) week period to merchants <br />with businesses along 4th Street and in the Fiesta Marketplace. Event Producer shall hand <br />out a flyer to all businesses within the specified area detailing the Discount Program at <br />least one week prior to the start of two (2) week discount period. <br /> <br />Financial Documentation. Within 30 days after the Event, Event Producer shall provide <br />the City with a complete and detailed financial ledger specifying all revenues and <br />reasonable expenses to determine the net revenue and submit to the City the sum of fifteen <br />(15%) of net revenues as specified in Section 3, Compensation. <br /> <br />2. <br /> <br />TERM. <br /> <br />CITY shall grant Event Producer a one-year (1) year Agreement. <br /> <br />2 <br />