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<br />.~. .~.~______~.__.._ ___'c..___ <br /> <br />: <br /> <br />wate rS&fa u bel <br /> <br />~e of Work / Task Analvsis <br /> <br />1. <br /> <br />Proiect Assessment and Evaluation Plan 5/04 -7/04 ' <br /> <br />$10,000 <br /> <br />Waters & Faubel has developed a tentative project assessment and evaluation plan to <br />address the project area of Newport Bay, Anaheim Bay/Huntington Harbor and Bolsa <br />Chica. <br /> <br />a. The pollutants for the project area include sediment, nutrients, metals, pesticides, <br />trash, debris and bacteria. An analysis to identify one or more nonpoint sources <br />of pollution will be conducted. <br /> <br />b. The baseline water quality for the entire project area is impacted with the <br />pollutants listed above. The County and City Stormwater Permittees are in the <br />process of determining what the current baseline is from the stormwater <br />monitoring program. This information will be extremely important in <br />determining the urban run-off reductions from the present to the future. <br /> <br />c. Management Measures and Pollution Reduction: The control of urban nonpoint <br />source pollution requires the use of two primary strategies: the prevention of <br />pollutant loading, and the treatment of unavoidable loading. The Water Boards <br />prefer pollution prevention and source load reductions. <br /> <br />d. The effectiveness of the program will be measured by the success of changing <br />behavior of the public. The outreach program will be designed to educate and <br />influence the public to change polluting behaviors. The outreach program will <br />target audiences of diverse groups of different ages,cultures and economic levels. <br /> <br />Waters & Faubel staff & consultants: Roger Faubel (3 hrs), Lisa Ball (10 hrs), MJF <br />Consulting (20 hrs) . <br /> <br />Professional Fees: <br /> <br />$5,000 <br /> <br />2. <br /> <br />Video and Promotional Items Desi!!n <br /> <br />7/04 -11/04 <br /> <br />$15,000 <br /> <br />Waters & Faubel will work closely with MJF Consulting, VTR Media Group and the <br />City to develop the concept and content for an entertaining and informative five-minute <br />educational video. Additionally, Waters & Faubel will work with Visuart and AllinOne <br />Communications to develop promotional items and bilingual newsletters targeted to city' <br />residents and businesses. <br /> <br />Waters & Faubel staff and consultants: Roger Faubel (15 hrs), Brian Lochrie (10 <br />hrs), Lisa Ball (15 hrs) MJF Consulting (IS hrs), VTR Media Group (2 hrs), Visuart (25 <br />hrs), AIlinOne Communications (20 hrs) <br /> <br />- - <br />- - ~ <br />~ -0=.- --- - ~ _ - - - - - "- - - - - - -=- ~ -- - - <br />---- - --~ --- ,--_::-.-- - -; --~-~- ~ . ~~-- ;- -~- <br />- . -- . - - --~ - -~ - - <br /> <br />EXHIBIT A <br />