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Variance No. 2004-07 November 22, 2004 Page 6 Sign No. 7 is an existing, unpermitted painted wall sign on the west elevation (Exhibit 9). A variance is needed to allow the restaurant slogan on the sign. Staff is supportive of the sign since it is located on the primary building elevation and is adjacent to the main entrance to the building. However, as with Sign No.1, staff is not supportive of the request to allow the slogan as staff has consistently prohibited the use of slogans to minimize sign clutter and enhance sign legibility. Sign No. 8 is a proposed cabinet sign on the west elevation. Variances are needed to allow a cabinet sign, to allow the restaurant slogan on the sign and to allow more than one wall sign on the same elevation. The sign code allows one wall sign per tenant space per elevation and is intended to minimize visual clutter and blight on buildings located on commercial corridors. Given this building is in the process of being remodeled, and several other signs are proposed for this business, the request for a secondary sign with the same message as the primary sign is not supported. At the August 23, 2004 Planning Commission hearing, an extensive discussion was held regarding the applicant's proposal. After receiving public testimony on the proj ect, the Planning Commission continued the item for 30 days in order to allow the applicant time to submit a comprehensive sign program for the restaurant. The Commission expressed concerns that additional signage that was installed without permits was not shown in the sign program and that the application did not include actions related to the existing billboards. The revised sign program now includes two additional signs that require variances. Sign No. 9 is a 27 square foot painted monument sign on the corner of First and Sycamore Streets (Exhibit 10). A variance is necessary to allow the restaurant slogan on the sign. Staff is supportive of the sign as the monument sign provides business identification to the restaurant. However, as with several other signs, staff is not supportive of the request to allow the slogan as staff has consistently prohibited the use of slogans to minimize sign clutter and enhance sign legibility. Sign No. 10 is the larger of two billboards on the premises, a 672 square foot structure located on the northern section of the restaurant roof. Since the billboard is intended to include signage advertising Original Mike's, the billboard is now considered to be a roof sign (Exhibit 11). Since roof signs are not permitted by Code, a variance is needed for this sign. Staff is not supportive of the roof sign as these signs contribute to visual blight in the community, contribute to excessive sign clutter and detract from the appearance of a building. Further, roof signs tend 31A-9