31A - 801 N. MAIN ST. - Laserfiche WebLink

Home Browse Search

Variance No. 2004-10 December 13, 2004 Page 3 proposes to install four internally illuminated wall signs (Exhibits 3, 4, 5, 6, 7, 8, 9 and 10). Sign B, C and E are 49 square foot signs composed of reversed channel letters with a cabinet above. A sign will be installed on each of the building's three street frontages. Sign D is identical to the other signs, except that it is 140 square feet in area. Analysis of the Issues Signs have a direct impact on the quality of the visual environment. When displayed correctly, along with serving as business identification, they can help improve community identity, conserve property values and improve traffic safety. When improperly displayed, they can promote visual blight and clutter. The Sign Code is designed to communicate positive community standards by establishing guidelines for size, location, type and number of signs. Sign B, C and E are wall signs with three-foot, four inch high internally illuminated reverse channel letters and an 11-inch high internally illuminated reverse cabinet sign. A variance is needed to allow the internally illuminated cabinet component of the sign. In 1991, the City Council approved a comprehensive update to the City's Sign Code which included the prohibition of new cabinet signs due to their poor architectural quality. The new regulations favor individual channel letters, which are more architecturally compatible and aesthetically pleasing. At the September 27, 2004 Planning Commission meeting, the Commission requested staff meet with the applicant to review the details of the proposed cabinet signs. Based on this meeting, staff has determined that the proposed cabinet signs are fabricated of high quality materials and are attractive, tasteful, modern in design and architecturally compatible with the architecture of the building. The proposed cabinet signs meet the intent of the code, which is to promote high quality signage. Additionally, the installation of the cabinet sign will minimize the need for drilling holes into the building façade and therefore minimize damage to the natural marble clad building. The cabinet component of the sign will require six supports, while the individual letters would require at least 26 supports. Since marble is a natural material with a unique pattern and color variations, optimum repairs could be difficult to achieve once the sign is removed. 31A-5