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"'¡ariance Nos. .ptember 27, Page 6 2004-08 and 2004-10 2004 Sign B is a proposed wall sign with four foot high, internally illuminated reversed channel letters and a I3-inch high, internally illuminated reversed cabinet sign on the west elevation facing Main Street. A variance is needed to allow the internally illuminated cabinet component of the sign. In 1991, the City Council approved a comprehensive update to the City's Sign Code which included the prohibition of new cabinet signs in favor of individual channel letters, which are more architecturally compatible and aesthetically pleasing. Staff is supportive of Sign B, but not supportive of the cabinet component as individual letters are less intrusive and more compatible with the clean contemporary lines of the design of the building. Sign C is located on the south elevation facing Eighth Street and is identical to Sign B. However, in addition to a variance for the cabinet component of the sign, Sign C requires a variance to exceed the allowable size of a secondary sign. The sign, considered a secondary sign since it is not along the building's main elevation, is limited to a maximum of 50 square feet in area. The primary sign for this building «Sign B, which faces Main Street. Staff is supportive of the sign but t supportive of the cabinet component as discussed earlier, nor is supportive of a larger secondary sign, since a secondary sign is intended to provide secondary identification of the use and is required to be smaller than the primary sign. Sign D is located on the north elevation and is identical to Sign C. However, in addition to variances for the cabinet component of the sign and size, Sign D will also require a variance to allow its installation on a façade without street frontage, to exceed the maximum number of secondary signs allowed and to allow the sign to be placed higher than 20 feet on a building. Staff is not supportive of the cabinet sign or the increase in sign size as discussed earlier. In addition, staff is not supportive of increasing the number of allowed signs or the proposed location since signs above the roofline will interfere with signs for the adj acent property and increase clutter and visual blight on the street. Should the Planning Commission choose to approve this sign, an easement from the adj acent property will be required for the encroachment into their property. Sign E is a proposed wall sign with three-foot, four inches high internally illuminated reverse channel letters and an 11-inch high ~nternally illuminated reverse cabinet sign on the east elevation, ~cing Bush Street. A variance is needed to allow the cabinet component of the sign. Staff is supportive of the sign, but not supportive of the cabinet component as discussed earlier. 318-25