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<br />Mid/own Specific Plan <br /> <br />SPECIFIC PLAN PRINCIPLES <br /> <br />The following specilic plan principles provide overall guidance in the <br />areas of land use, design, and parking and circulation. Urban Design <br />Principles, Exhibk 5, iI1us~ates the following specific plan principles. <br /> <br />The subsequent chapters describe in detail the developmenl <br />slandards and design guidelines for each of the five land use/activity <br />dis~icls, a landscape concept plan, circutation and parking plans and <br />a review of imptementation mechanisms. <br /> <br />LAND USE <br /> <br />0 Encourage a land use pattern that buiids upon the concepls <br />identified in the Midtown Conceptual Plan while furthering the land <br />use policy principles established in Santa Ana's General Plan. <br /> <br />0 Residential concepts and densities should be consistent with <br />General Plan policies. <br /> <br />0 Establish links to surrounding employment and shopping areas. <br /> <br />Protect and maintain the adjacent Willard, French Court and <br />French Park neighborhoods. <br /> <br />0 Limk single room occupancy development only to the YWCA <br />builáll19. <br /> <br />0 Encourage the adaptive re.use 01 historically or architecturally <br />signiflCðl1t buiidings and districts throughout Midtown. <br /> <br />0 Encourage recreation, entertainment and cultural activities in <br />Midtown to complement the Museum District. <br /> <br />0 Protect the image and integrity of the Broadway Corridor. <br /> <br />URBAN DESIGN <br /> <br />The following urban design principles address the overall form and <br />structure of Midtown with specific details for its live land use/activity <br />districts. Atter general considerations, they address views and <br />gateways, building form, open space nodes, and pedestrian space <br />linkages. These principles are intended to reinforce the unique <br />identily of Midtown's activity districts and to achieve a coherent <br />overall image. (Refer to Exhibit 5, Urban Design Principles.) <br /> <br />, . <br /> <br />Chapter 3: S~PW\'I'I~f~71 <br />rf5agefO 0 <br /> <br /> <br />GENERAL CONSIDERATIONS <br /> <br />0 Develop a strong sense of community identity ror Midtown as a <br />whole and for each of ils districts. <br /> <br />0 Strengthen pedestrian access inlo, around and through the <br />Midtown area 10 the maximum extent possible consistent with the <br />City's congestion managemenl programs. <br /> <br />. Develop a comprehensive public improvemenls program, <br />including consisænllandscape and s~eelscape themes. <br /> <br />. Create a secure environment that will prolect the community <br />and attract additional business investment <br /> <br />. Create a sale and pleasant open space component including <br />plazas and passive green spaces. <br /> <br />. Protect the character of the Broadway Corridor north of <br />Washington Avenue and Bush Street by' reinforcing the <br />predominant scale of development. <br /> <br />. Develop site and architectural design standards based on <br />principles that promote and protect the identity and character of <br />Midtown while stimulating additional investment. <br /> <br />0 'Preserve and build upon Santa Ana's historical resources and <br />other significant resources, <br /> <br />VIEWS AND GATEWAYS <br /> <br />Establish distinctive gateways to Midtown on Main Street al <br />Civic Center Drive and Seventeenth Street through a <br />combination of buildings, landscaping, signage, and s~eelscape <br />designs. <br /> <br />Enhance the streetscape or the approach roules to Midtown on <br />Seventeenth Street and Civic Center Drive to contribute to <br />greater aesthetic quality and beauty. S~eetscape, landscape, <br />signage and lighting should be coordinated to achieve a <br />disünctive sense of arrival to Midtown. <br /> <br />Extend downtown Santa Ana's historic street grid of square <br />blocks into Midtown by introducing cross block view axes <br />wherever appropriate to break up the excessive length of the <br />blocks along Main Street These visual breaks should occur at <br />Ninth, Eleventh and Fourteenth Streets. This wiß provide an <br />appropriate scale to the blocks and corridors. <br /> <br />19 <br />