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<br />Attachment C <br /> <br />DOWNTOWN SANTA ANA <br />BUSINESS IMPROVEMENT DISTRICT <br />2005 BUDGET SUMMARY <br /> <br />1'1) JD.ifQÎ~WR~f(1n7t; ¡T'-l ;""TO '----' <br /> <br />Operating Revenue <br />BID Assessments - City of Santa Ana <br />Unencumbered Previous BID Assessments <br />Capital Improvement Funds <br /> <br />$35,000 <br />$62,000 <br />$38,000 <br /> <br />Total Operating Revenue $135,000 <br /> <br />Operating Expense <br />BID Consultant <br />Sidewalk Steamcleaning Maintenance <br />Administration <br /> <br />$15,000 <br />$110,000 <br />$10,000 <br /> <br />Total Operating Expense $135,000 <br /> <br />Consultant: We still need to gather information to figure out what to do with the key policy <br />issue of keeping or dissolving the BID. However, we can scale down the type of consultancy. In <br />this case, hire two second-year graduate students ($3,500 each or $7,000). Thè remaining $8,000 <br />can be used for: (a) mailings, room reservations, incentives and other materials for focus groups, <br />interviews, and surveys ($5,000); and (b) two community forums ($1,500 each or $3,000 total). <br /> <br />Maintenance: The Sidewalk Steamcleaning can be a contractural service that is established to <br />provide an evenly distributed level of cleaning based upon the number of blocks within the BID. <br />Cleanliness is a type of promotional activity since it creates a pleasant image for Downtown <br />customers. <br /> <br />Resolution 2005-004 <br />Page 8 of 72 <br /> <br />