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MINUTES OF THE REGULAR MEETING OF THE CITY COUNCIL OF THE CITY OF SANTA ANA, CALIFORNIA August 2, 1976 The meeting was called to order by Mayor John Garthe at 2:00 P.M. in the City Council Chambers, 22 Civic Center Plaza. The follow- ing Council members were present: Gordon Bricken, David F. Ortiz, Harry K. Yamamoto, and Mayor Garthe. Councilmen Vernon S. Evans, David L. Brandt and James E. Ward were absent. Also present were the following staff members: City Manager Bruce C. Spragg, City Attorney Keith L. Gow, Deputy City Manager G. David Tayco, Director of Public Works John E. Stevens, Senior Planner William Daugherty, Police Chief Raymond C. Davis, and Clerk of the Council Florence I. Malone. INVOCATION PLEDGE OF ALLEGIANCE Following the Pledge of Allegiance to the Flag, the Invocation was given by Mayor John Garthe. SPECIAL PRESENTATION TV ~ RADIO IN ORANGE COUNTY REFERRED Councilman Bricken's motion, to refer the the proposal of Mr. Pat Michaels regarding television and radio in Orange County to the City Attorney to prepare an analysis of the suggestions and, where appropriate, the necessary enabling legislation for Council consideration, was seconded by Councilman Yamamoto, and carried unanimously (4:0). Prior to the motion, Mr. Michaels oral presentation to Council formulated the following suggestions: That the City study the possibility of drafting an ordinance, as a part of the Anaheim-Santa Aha- Garden Grove Standard Metropolitan Statistical Area (SMSA) that would require any audience measurement firm or organization to measure the area separately and equally to other major markets of similar rank and standing; That the City investigate whether or not such profit making organizations as Arbitron, Nielsen, etc. are licensed to do business in the City; That if violations of the Code have occurred the audience measurement services involved be prosecuted; That Council seek support from~our local Con- gressmen for possible federal regulation of ratings services; That Council consider drafting an ordinance that would help insure the integrity and honesty of .-audience measurement interviewers in this City by requiring that each interviewer be approved by and registered with the Police Department before being permitted to conduct local activities; That Council call upon other Orange County cities to engage in strict licensing of the ratings services, and to prosecute where such services are being conducted without proper and prior licens- ing. CA 153.3 CITY COUNCIL MINUTES 289 AUGUST 2, 1976