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PUBLIC HEARING - APPEAL NO. 575 Mayor Garthe announced UETERMINATION OF EXEMPTION - VA 76-~~ that this was the time and REFERRED TO PLANNING DEPARTMENT place for the public hearing of Determination of Exemption and Appeal No. 575 of the denial of Variance Application 76-60 to allow the painting of graphic art on a temporary office trailer at 5900 South Bristol in the CR District. Planning ~irector Charles Zimmerman stated that the property is located at the northwest corner of Bristol and Sunflower; that the Planning Commission reviewed the subject variance application and unanimously adopted the Planning Department recommendation to deny on the basis of maintaining the integrity of signing, even on a temporary building; that Appellant stated a dvsire to solve an identity crisis with the requested graphic art, that the Planning Department and Planning Commission feel that the large orange and green poppies might be more appro- priate for a flower shop than a savings and loan association; and that the $1,500 to $2,000 might be better spent on land- scaping. Mr. Marry Wilson representing the Appeallant and Applicant, World Savings, 11601 Wilshire Boulevard, Los Angeles, began by stating that customers had complained that they had diffi- culty locating the building; that a graphic designer had been engaged to suggest a solution; that the trailer will be at the location for about one more year; that they feel they have the right to increase their visibility by this means; that this design would be considered a test and that World Savings would be willing to remove it if it were objectionable to the public. In answer to a question by Councilman Bricken, Charles Zimmer- man explained that the 90% coverage of trailer by bright colored graphics is not in keeping with the. City's standards for sign identity. The appellant's representative stated that the company has no logo, and is desirous of moving away from its identity by a globe and have removed them from their offices. The motion by Councilman Brandt, seconded by Councilman Yama- moro to approve the Determination of Exemption and the Appeal No. 375 overruling the Planning Commission denial of Variance Application 76-60 and to approve VA 76-60 for a period not to exceed two years failed to carry on a 3:3 vote, with Coun- cilmen Evans, Bricken and Mayor Garthe dissenting. Councilman Evans asked the Appellant's representative if he would be-willing to limit the percent of coverage of the graphics proposed. His response was that he would be willing to work with the graphic designer and the Planning Commission to work out a more agreeable plan. The motion made by Councilman Brandt, to refer the plan back to the Planning Commission to work out a maximum signing of not more than 50%, was not seconded. Mr. Hal Gosse, Chairman of the Planning Commission, stated that approval of the graphics proposal would still set a precedent in an area where the City needs to uphold its integrity. He further stated that he was sure the Planning Commission would come up with the same conclusion. A motion by Councilman Brandt, seconded by Councilman Evans, to refer the matter back to the Planning Department to nego- tiate a plan modification with the Appellant was carried 6:0 unanimously. CA 13.3 CITY COUNCIL MINUTRS 456 DECEMBER 6, 1976