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Mid/own Specific Plan SPECIFIC PLAN PRINCIPLES The following specific plan principles provide overall guidance in the areas olland use, design, and parl<ing and circulaton. Urban Design Principles, ExhibitS, illustrates the following specific plan principles. The subsequent chaplers describe in detail the development standards and design guidelines lor each of the fIVe land use/activity distric1s, a landscape concept plan, circulalion and parking plans and a review of implemenlation mechanisms. LAND USE . Encourage a land use pattern that builds upon the concepts identified in the Midtown Conceptual Plan while furthering the land use policy principles established in Sal1ta Ana's General Plan. . Residential concepts and densilies should be consistent with General Plan policies. . Eslablish links \0 surrounding employment and shopping areas. Protect and maintain the adjacent Willard, French Court and French Park neighborhoods. . limit single room occupancy development only to the YWCA buUtflllg. . Encourage the adaptive re-use 01 historically or architecturally signifJCalll buildings and districts throughout Midtown. . Encourage recrealion, entertainment and cultural activities In Midtown to complement the Museum District . Protect the image and integrity of the Broadway Corridor. URBAN DESIGN The following urban design principles address the overall form and structure of Midlown with specific details for its live land useJactivity districts. Aller general considerations, they address views and gateways, building 101m, open space nodes, and pedestrian space linkages. These principles are intended to reinforce the unique identity 01 Midtown's activity districts and 10 achieve a coherent overall image. (Reier to ExhibitS, Urban Design Principles.) Chapler 3: SpecifIC Plan Principles GENERAL CONSIDERATIONS . Develop a strong sense 01 tommunity identty for Midtown as a whole and for each 01 its districts. . Strengthen pedestrian access into, around and through the Midtown area to tile maximum extent possible consistent with the City's congestion management programs, . Deveiop a comprehensive public improvements program, including consistent landscape and streetscape themes. . Create a secure environment lhat will protect the community and attract additional business Inveslment. . Create a sale and pleasant open space component including plazas and passive green spaces. . Protect the character 01 the Broadway Corridor north ot WaShington Avenue and Bush Street by reinforcing the predominant scale of development. . Develop site and architectural design standards based on principles thai promote and protect the identity and character of Midtown while slimulating additionai iweslmenl . 'Preserve and build upon Santa Ana's historical resources and other signifICant resources. VIEWS AND GATEWAYS Establish distinctive gateways to Midlown on Main Street at Civic Center Drive and Sevenleenth Street through a combination ot buildings, landscaping, si<:)nage, and streetscape designs. Enhance the streetscape of the approach routes to Midtown on Seventeenth Street and Civic Center Drive to contribute to greater aesthetic quality and beauty. Streelscape, landscape, signage and Iighling should be coordinated to achieve a distinctive sense of arrival to Midtown. Extend downtown Santa Ana's historic street grid 01 square blocks inlo Midtown by inlroducing cross block view axes wherever appropriate to break up the excessive length of the blocks along Main Street. These visual breaks should occur al Ninth, Eleventh and Fourteenth Streets. This will provide an appropriate scale 10 the blocks and corridors. Ordinance NS-2649 r..g(; 116152 19