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MINUTES OF THE ADJOURNED REGULAR MEETING OF THE CITY COUNCIL OF THE CITY OF SANTA ANA, CALIFORNIA MARCH 12, 1984 The meeting was called to order at 5:53 p.m., by Mayor R. W. Luxem- bourger in Room 510, City Hall, 20 Civic Center Plaza. Councilmem- bers present were John Acosta, Gordon Bricken, P. Lee Johnson, Dan Young and Mayor Luxembourger. Also present were City Manager Robert C. Bobb, City Attorney Edward J. Cooper and Clerk of the Council Janice C. Guy, as well as members of the City's Executive Management staff. Councilmember Daniel E. Griset joined the meeting at 6:00 p.m.; Councilmember Patricia A. McGuigan was absent. MOTION: Excuse Councilmember Patricia A. McGuigan's absence due to her being out of the City. MOTION: Acosta SECOND: Bricken VOTE: AYES: NOES: ABSENT: Acosta, Bricken, Johnson, Luxembourger, Young None Griset, McGuigan WORK STUDY SESSION The City Manager gave a brief overview of Santa Ana's current activities with respect to economic development, indicating additional emphasis would be placed on marketing the City and increasing the City's in- dustrial base. Deputy City Manager Swanson reported staff capability had significantly increased, and capability linked with investment dollars would equal performance. He discussed several major compo- nents of economic development including: local talent, "investor- users," lending institutions, and government. Swanson noted that a more intense marketing effort would be made by the City which would include: high quality and professional contacts, a single contact person for each project, follow-up on leads and positive media relations. The City Manager reported that plans to improve economic development would include: a strategy to help existing businesses, an inventory of current businesses, an entrepreneur workshop, investigation into possibilities for international trade, marketing which would extend from within the City to outside the State, creation of a business development center in Santa Aha and the addition of a business park. He mentioned a new concept, "business incubators," had been developed by such companies as Control Data and City Ventures, and that he would be contacting these corporations in the near future to explore the possibility of implementation in Santa Ana. He noted a need to diversify the membership of the Economic Development Corporation to include cor- porate leaders, financial leaders, venture capitalists, labor, and higher education. CITY COUNCIL MINUTES 68 MARCH 12, 1984