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<br />. <br /> <br />. <br /> <br />such conduct and/or prevent it from occurring in the future including, but <br />not limited to terminating such employee's work assignment within the <br />City of Santa Ana. <br /> <br />8. ADVERTISING STANDARDS <br /> <br />Shelter advertising shall be limited to one two-sided, back to back, backlit ad panel per <br />shelter. Alternative advertising panel designs as required on a site by-site basis will <br />require the specific approval of the Director. <br /> <br />Any proposed advertising to be located on said shelter ad panels shall not: <br /> <br />a. Display the words "STOP" , "DRIVE-IN" , "DANGER. ", or any other <br />word, phrase, symbol or character which may interfere with, mislead, <br />confuse, or direct vehicular traffic. <br /> <br />b. Comprise of rotating, revolving, or flashing lighting devises. <br /> <br />c. Promote material which the CITY in its sole discretion determines is <br />offensive to community standards of good taste. <br /> <br />d. Promote alcohol and/or tobacco products within 1000 feet of any school. <br /> <br />e. Contain "off-site business identification signs" or "political <br />advertisements". For the purpose of this Agreement, "off-site <br />identification signs" are defined as ad panels that give specific direction to <br />an advertiser's place of business other than the site's address. <br /> <br />The Director will make the final determination on unacceptable advertising. In the event <br />that an advertisement is determined to be unacceptable, GRANTEE agrees to remove <br />said advertising within twenty-hour (24) hours of official notification, which may be <br />made by telephone, thereafter said telephonic notice shall be confirmed in writing by U.S. <br />Mail and/or facsimile. <br /> <br />9. PUBLIC SERVICE MESSAGES <br /> <br />The GRANTEE shall, at least four (4) times per year, for at least twenty-eight (28) <br />calendar days each time, display at least one (I) public service announcement in lieu of <br />paid advertising in up to 16 bus shelters identified by the CITY, or 10% of the total <br />number of bus shelters under the agreement. GRANTEE shall arrange, at its own cost <br />and expense, for production, service and installation of the public service announcements <br />upon consultation with the CITY. The CITY shall be entitled to specify certain public <br />service messages to be displayed and shall approve all public service messages. <br /> <br />5 <br />