Laserfiche WebLink
<br />REQUEST FOR <br />COUNCIL ACTION <br /> <br />~ <br />~ <br /> <br />CITY COUNCIL MEETING DATE: <br /> <br />CLERK OF COUNCIL USE ONLY: <br /> <br />SEPTEMBER 19, 2005 <br />TITLE: <br /> <br />SANTA ANA ZOO AT PRENTICE <br />PARK LOGO <br /> <br />APPROVED <br />o As Recommended <br />o As Amended <br />o Ordinance on 151 Reading <br />o Ordinance on 2nd Reading <br />o Implementing Resolution <br />o Set Public Hearing For <br /> <br />fv\ '{i <br /> <br />'~2..2./ <br />.. / ,/ <br />f.. .-' <br />/",/ I <br />Y/", "./ ."'JC'''~ <br />ITY MANAGER <br /> <br />CONTINUED TO <br /> <br />FILE NUMBER <br /> <br />RECOMMENDED ACTION <br /> <br />Receive and file. <br /> <br />DISCUSSION <br /> <br />The Parks, Recreation and Community Services Agency (PRCSA), in <br />partnership with the Friends of Santa Ana Zoo (FOSAZ), retained Hunt <br />Design, Inc., a Pasadena-based graphics design firm with extensive <br />experience working wi th zoos, aquariums and museums, to assist in the <br />design of a new logo for the Santa Ana Zoo at Prentice Park. A review <br />team wi th representatives from PRCSA, FOSAZ and the Zoo met monthly for <br />five months to complete the design development process. The existing <br />Santa Ana Zoo at Prentice Park logo is over 20 years old. The new logo <br />will help the Zoo establish a strong new visual identity, and will offer <br />new marketing and promotional opportunities. The attached Exhibits 1-3 <br />showcase the new logo and display examples of how it may be used. <br /> <br />The new logo design was presented and approved for recommendation by the <br />Recreation and Parks Board on May 25, 2005. FOSAZ approved the logo on <br />August 16, 2005. In addition, the logo was presented to the Park <br />Development, Recreation Program and Education Council Committee on July <br />19, 2005. <br /> <br />FISCAL IMPACT <br /> <br />There is no fiscal impact associated with this action. FOSAZ assumed the <br />$6,000 cost related to t e design of the new logo. <br /> <br /> <br />Corn. Svcs. <br /> <br />ha <br /> <br />Gerardo Mouet <br />Executive Dir <br />Parks, Recre <br /> <br />19C-1 <br />