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Exhibit A <br />STATEMENT OF WORK <br />Marketing Rapid Response Service to Local Businesses <br />Task <br />Description <br />1 <br />Prepare and provide technical assistance in a minimum of 1 onsite marketing planning <br />meeting and 2 conference calls with Santa Ana W/O/R/K Center staff to define and <br />gain agreement on the target market, the marketing materials, major copy points, <br />physical specifications and format requirements to support plans to market Rapid <br />Res onse services to businesses. Complete by June 30, 2005. <br />2 <br />Adapt the new Rapid Response Marketing kit for businesses developed for the City of <br />Angeles to meet the needs of the Santa Ana W/O/R/K Center to identify any necessary <br />changes then develop one draft cut and paste layout version of any needed new design <br />concepts and copy -writing for the: <br />1) Folder; 2); Poster; 3) Flyer; and 4) Business Services Insert page <br />Work with City of Santa Ana graphic artist to provide guidance in the creation of a <br />draft of the marketing kit ready for production by June 30, 2005. <br />Note: Final design, production and printing will remain the responsibility of the Santa <br />Ana W/O/R/K Center. <br />3 <br />Adapt City of Los Angeles Rapid Response tri-fold brochure for businesses to meet <br />the needs of the Santa Ana W/O/R/K Center. Work with Santa Ana W/O/R/K Center <br />staff to identify any necessary changes then develop one draft cut and paste layout <br />version of any needed new design concepts and copy -writing for the brochure. <br />Work with City of Santa Ana graphic artist to provide guidance in the creation of a <br />draft of the brochure ready for production by June 30, 2005. <br />Note: Final design, production and printing will remain the responsibility of the Santa <br />Ana W/O/R/K Center. <br />4 <br />Adapt Rapid Response/Business Services CD for businesses to meet the needs of the <br />Santa Ana W/O/R/K Center. Work with the Santa Ana W/O/R/K Center staff to <br />identify any necessary changes then develop any needed new design concepts and <br />copy -writing for the PowerPoint presentation and provide staff with one complete <br />revised draft version of the PowerPoint to be burned on the CD by June 30, 2005. <br />Note: Final design, production and printing will remain the responsibility of the Santa <br />Ana W/O/R/K Center. <br />5 <br />Identify potential target list source and count of businesses in the City of Santa Ana <br />most likely at risk of lay-off using Dun & Bradstreet's Financial Stress Analysis <br />Model by June 30, 2005. <br />6 <br />Hold one planning session with Santa Ana W/O/R/K Center staff regarding how to <br />approach Executive Directors at targeted local business and trade associations to <br />negotiate opportunities to promote Rapid Response Services to their members by June <br />30, 2005. <br />