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EMPIRE ECONOMICS
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Last modified
7/9/2015 11:49:50 AM
Creation date
10/7/2005 11:01:44 AM
Metadata
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Template:
Contracts
Company Name
Empire Economics
Contract #
A-2005-226
Agency
Finance & Management Services
Council Approval Date
9/19/2005
Expiration Date
6/30/2007
Destruction Year
2010
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<br />The Market Absorption Study starts with the identification of the expected product mix, and then proceeds to <br />arrive at an estimate of the products' absorption, based upon a systematic analysis of the expected <br />macroeconomic and microeconomic conditions; additionally, the sensitivity of the residential absorption to <br />changes in mortgage rates is also discussed. <br /> <br />);> Identification of the Proposed Prodnct Mix <br /> <br />The expected number of future housing units as well as the commercial-office/retail products in CFD No. 2005- <br />01 will be identified based upon the planning approvals for the properties as well as the development/marketing <br />strategies of the property owner; the expected composition of the product types in CFD No. 2005-0 I is as <br />follows: <br /> <br />);> MacArthur Place: <br />);> 791 condominiums: 276 integral, IS cinema loft, ISO cinema tower <br />and 350 lake towers. <br />);> Commercial: 14,703 sq.ft. <br />);> Office: 10,000 sq.ft. <br /> <br />);> Geneva Commons: <br />);> 278 condominiums/lofts: 84 condominium lofts and 194 high-rise units <br />);> Commercial: 13,000 sq. ft. <br /> <br />The product mixes represented above are subject to confirmation by the Planning Department and the Property <br />OwnerslBuilders. <br /> <br />);> Macroeconomics Components <br /> <br />· To arrive at long-term employment forecasts, Empire Economics compiles information from <br />economic forecasts that are available for the Southern California Market Region and its <br />counties, including Data Resources Institute (DR!) and the University of California Los Angeles <br />(UCLA) as well as regional forecasters such as the Los Angeles Economic Development <br />Department as well as California State University Long Beach. The use of a Consensus <br />Employment Forecast for the Market Region is substantiated by a comprehensive study of <br />forecasts that was conducted by the Federal Reserve Bank of New York which concluded that <br />Consensus Forecasts, defined as combining the forecasts of several firms or agencies, were <br />found to have a consistently higher degree of accuracy and reliability than any particular <br />forecaster. Empire Economics then uses these employment forecasts to derive estimates of the <br />Southern California's future demand for housing and commercial-industrial products during the <br />foreseeable future. <br /> <br />· Next the proportion of Southern Califomia's future employment, residential, and <br />commercial-industrial growth that is expected to be captured by the Market Area for CFD No. <br />2005-01 is estimated. Southern California (Se), as a whole, essentially represents a self- <br />contained equilibrium with respect to employment and housing because the vast majority of <br />households employed in SC also have their primary residences in SC. For specific market <br />areas, such as the City of Santa Ana however, there are employment/housing dis-equilibriums <br />because the members of many households live in one area but work in another area. With <br />regards to the City of Santa Ana, it is regarded as being a very strong employment center, and <br />so most of the demand for the residential products is expected to generated by local <br />employment growth. <br /> <br />4 <br />
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