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<br />San Diego, California to perform a potential two-phase project. The initial work preformed by <br />New City America, Inc. will include the following tasks: <br /> <br />1. Meet with staff on the strengths and weaknesses of the existing BID and review the <br />ordinance, revenue generation and annual budget; <br />2. Meet with the various stakeholder groups and determine the level of support and popularity <br />of the existing district; and <br />3. Write a report on the findings of the existing BID and make recommendations for action. <br /> <br />This initial phase will review the feasibility of versus a "Property" based BID the existing <br />"Merchant" based BID structure. <br /> <br />2006 Budget Plan <br /> <br />Based on the feedback from the Associations, the 2006 BID budget focuses on three key areas: <br />(l) continued promotions and marketing of the BID; (2) maintenance services that equitably <br />cover all the streets in the BID area; and (3) implementation of the Capital Improvement Project <br />for streetscape improvements along 4th Street (Attachment C). The estimated contribution from <br />the 2006 BID budget for items 1 and 2 is $212,000 and item 3 would be $352,500. <br /> <br />EXHIBIT 1 <br /> <br />550-5 <br />