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<br />COUNCIL RECONVENED AT 6:21 P.M. WITH SAME MEMBERS PRESENT <br /> <br />WORK STUDY SESSION <br /> <br />W.SA <br /> <br />Economic Development Implementation Phasing Plan - Channel 3 (CTV3) <br />Multi-Media Bulletin Board - Presented by Steve Harding, Deputy City <br />Manager for Economic Development, Linda Summers, Economic <br />Development Manager, Community Development Agency, and Gerardo <br />Mouet, Executive Director, Parks, Recreation & Community Services <br />Agency <br /> <br />Steve Harding and Linda Summers briefed the Council relative to the <br />City's Strategic Economic Development Plan. Highlights of this <br />presentation are as follows: <br /> <br />. Expand Business attraction efforts by emphasizing Santa Ana's <br />position in the market place <br />. Expand residential opportunities <br />. Expand retail and restaurant opportunities <br />. Emphasize Santa Ana's location in the center of Orange County <br />. Emphasize Santa Ana's access to Regional Transportation Corridors <br />. Develop a focused business attraction program reflective of the needs <br />of existing and new residents, and new and existing commercial, retail <br />and service business operators <br />. Target priority development areas within the City <br />. Expand community and neighborhood opportunities by maximizing the <br />consumer market, continuing neighborhood preservation efforts, and <br />improving communication <br />. Create visibility by communicating success stories <br />. Expand distribution of publications <br />. Create ambassadors from City workforce <br />. Create broker outreach programs <br />. Enhance information provided on City's website <br />. Showcase City at trade shows and events <br /> <br />Gerardo Mouet noted that the City purchased video production software <br />and hardware in December 2004 and started production of the new <br />Channel 3 Bulletin Board in March 2005. The bulletin board changed from <br />a monochrome "tickertape" type of bulletin board to a dynamic multi-media <br />presentation. Mr. Mouet than showed the Council a five minute video <br />segment of the new bulletin board. <br /> <br />Council discussion ensued. <br /> <br />CITY COUNCIL MINUTES <br /> <br />448 <br /> <br />DECEMBER 19, 2005 <br />