01-06-04 - Laserfiche WebLink

Home Browse Search

'-' CITY OF SANTA ANA PARK DEVELOPMENT/JOINT USE CITY COUNCIL COMMITTEE January 6, 2004 MINUTES The meeting was convened at 5:50 p.m. in the City Hall, Room 831. The following Council Members were present: Jose Solorio Mike Garcia Council Member absent: Claudia Alvarez Staffs present were: David Ream, City Manager Rip Ribble, Executive Director, PRCSA Joe Fletcher, City Attorney Gerardo Mouet, Assistant Director, PRCSA Ron Ono, Park Planning/Design Mgr., PRCSA Mike Lopez, Park Superintendent, PRCSA Lorraine Lazarine-McCarty, Community Affairs Mgr., PRCSA 1. APPROVAL OF MINUTES ACTION ITEM: Minutes of November 4, 2003 meeting were approved as submitted. '-' 2. PEPSI CONTRACT Staff presented a brief history of the current 5-year agreement with Pepsi Cola Bottling Group. The agreement will expire in May 2004. Pepsi currently has 30 vending machine in 14 of our park sites that generate an annual revenue of$12,144. With the projected annual electrical cost of$7,380, the net profit for this service is $4,764. PRCSA staff surveyed 21 cities regarding beverage vending machine contracts in an attempt to identify any lucrative type agreements and/or arrangements with beverage companies. The cities that generate annual revenues of$300,000 to $600,000 are Huntington Beach and Oakland. Their contracts are comprehensive in scope and include annual cash contributions, signage, product exposure at events, logos and vending machines on a citywide basis. ACTION ITEM: 1) Explore discussions with Huntington Beach to review what the city did on executing the beverage contract. Look into the possibility of contracting with persons with expertise in these types of negotiations. 2) Staff to explore and submit request to vendors for ideas to increase the revenue on the beverage contracts. \w- 3. STADIUM PROGRAM UPDATE (MARIACHI FESTIVAL) The 3rd annual Mother's Day Celebration is scheduled for Saturday, May 8, 2004, 2:00 p.m. to 5 :00 p.m. at the Santa Ana Stadium. Staff presented the proposed entertaiument for the event and possible sponsors. Information packets have been prepared which contain information on the 2003 event. Staff will coordinate a targeted letter campaign soliciting sponsorship. Last year the event drew 2,500 people and generated $10,288 in ticket sales and $24,000 in private cash donations. The total expenditures last year were $31,000.