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<br />CITY COUNCIL MEETING DATE: <br /> <br />JUNE 19, 2006 <br />TITLE: <br /> <br /> <br />REQUEST FOR <br />COUNCIL ACTION <br /> <br />CLERK OF COUNCIL USE ONLY: <br /> <br />OJ!; (l~ <br /> <br />APPROVED <br /> <br />o As Recommended <br />o As Amended <br />o Ordinance on 1 st Reading <br />o Ordinance on 2nd Reading <br />o Implementing Resolution <br />o Set Public Hearing For <br /> <br />AGREEMENT FOR CITYWIDE <br />PROMOTIONAL VIDEO <br /> <br />CONTINUED TO <br /> <br />FILE NUMBER <br /> <br />CITY MANAGER <br /> <br />RECOMMENDED ACTION <br /> <br />Direct the City Attorney to prepare and authorize the City Manager and <br />the Clerk of the Council to execute an agreement with Post Modern <br />Creative, LLC. in an amount not to exceed $45,000 for the production of a <br />citywide promotional video. <br /> <br />DISCUSSION <br /> <br />The City of Santa Ana is experiencing a renaissance wi th tremendous <br />growth in new development and investment. In an effort to showcase the <br />exciting business opportunities in the City, and to highlight Santa Ana's <br />cultural amenities and historic treasures, the production of a new <br />citywide promotional video is being proposed. <br /> <br />The video will highlight several of the City'S assets such as the Zoo, <br />Bowers Museum, and historic downtown. It will also show the new projects <br />under development including City Place, Skyline at MacArthur Place, The <br />Cordoba courtyard townhomes, One Broadway Plaza, Promenade Place at <br />MacArthur Place, and the Santiago Lofts. The video will be shown <br />throughout the community at neighborhood meetings, various association <br />gatherings, Chamber of Commerce events and industry tradeshows. It will <br />also be incorporated into the City'S web site and the new interactive <br />business attraction CD-Rom which is currently being produced to inform <br />business owners and developers of Santa Ana's economic development <br />opportunities and incentive programs. <br /> <br />The Economic Development staff received three cost estimates from Post <br />Modern Creative, LLC. located in Irvine, Californiai Brian Kelly <br />productions located in San Diego, California; and Batiz.com located in <br />Vista, California. Based on the quality of past experience and similar <br />proj ects, the reasonableness of cost, and the need for a high quality <br /> <br />25M-1 <br />