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<br />REQUEST FOR <br />COUNCIL ACTION <br /> <br /> <br />CITY COUNCIL MEETING DATE: <br /> <br />CLERK OF COUNCIL USE ONLY: <br /> <br />AUGUST 7, 2006 <br /> <br />TITLE: <br />AMENDMENT TO THE AGREEMENT <br />WITH MARICICH & ASSOCIATES, <br />INC. FOR MEDIA MARKETING <br />SERVICES <br /> <br />APPRO ED <br /> <br />D As Recommended <br />D As Amended <br />D Ordinance on 1" Reading <br />D Ordinance on 20d Reading <br />D Implementing Resolution <br />D Set Public Hearing For <br /> <br />k <br /> <br /> <br />-- <br /> <br />CONTI UED TO <br /> <br />FILE N MBER <br /> <br />~1'{2 <br /> <br />CITY MANAGER <br /> <br />J RECOMMENDED ACTION <br /> <br />Direct the City Attorney to prepare and authori e the City Manager and <br />Clerk of the Council to execute an amendment to the agreement with <br />Maricich & Associates, Incorporated to provide for additional media <br />marketing services for the Santa Ana Interag ncy pedestrian Safety <br />Program in the amount of $4,135.03 for a to al contract amount of <br />$103,695.03. <br /> <br />DISCUSSION <br /> <br />In April 29, 2005, the Public Works Agency ente ed into an agreement <br />with Maricich & Associates, Incorporated to pr vide media marketing <br />services for the Santa Ana Interagency Pedes rian Safety Program <br />educational campaign. Due to the success of the campaign Maricich & <br />Associates, Incorporated has been asked to pr vide two additional <br />educational performances. The cost of these ad itional performances <br />will be $4,135.05 for a total contract cost f $103,695.03. An <br />amendment to the agreement is needed to pay for the additional <br />services. <br /> <br />ENVIRONMENTAL IMPACT <br /> <br />In accordance with the California Environmental Q ality Act (CEQA), the <br />recommended action is not considered a CEQA proje t. Therefore, no <br />environmental documentation is required. <br /> <br />25B-1 <br /> <br />I <br />