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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />AUGUST 7, 2006 <br />TITLE: <br />AMENDMENT TO THE AGREEMENT <br />WITH MARICICH & ASSOCIATES <br />INC. FOR MEDIA MARRSTING <br />SERVICES <br />/f <br />:~/"I~ <br />CITY <br />,~ RECOMMENDED ACTION <br /> <br /> <br />CLERK <br />FILE N <br />Direct the City Attorney to prepare and authori <br />Clerk of the Council to execute an amendment <br />Maricich & Associates, Incorporated to provid <br />marketing services for the Santa Ana Interac <br />Program in the amount of $4,135.03 for a to <br />$103,695.03. <br />DISCUSSION <br />In April 29, 2005, the Public Works Agency ente. <br />with Maricich & Associates, Incorporated to prc <br />services for the Santa Ana Interagency Pedes <br />educational campaign. Due to the success of the <br />Associates, Incorporated has been asked to pr <br />educational performances. The cost of these ad <br />will be $4,135.05 for a total contract cost <br />amendment to the agreement is needed to pay <br />services. <br />ENVIRONMENTAL IMPACT <br />In accordance with the California Environmental <br />recommended action is not considered a CEQA proj <br />environmental documentation is required. <br />COUNCIL USE ONLY: <br />^ As Recommended <br />^ As Amended <br />^ Ordinance on 1s' Reading <br />^ Ordinance on 2n° Reading <br />^ Implementing Resolution <br />^ Set Public Hearing For_ <br />JED TO <br />e the City Manager and <br />to the agreement with <br />for additional media <br />~ncy Pedestrian Safety <br />al contract amount of <br />ed into an agreement <br />ide media marketing <br />Sian Safety Program <br />campaign Maricich & <br />side two additional <br />_tional performances <br />f $103,695.03. An <br />for the additional <br />ity Act (CEQA), the <br />Therefore, no <br />25B-1 <br />