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DOWNTOWN SANTA ANA BUSINESS COUNCIL <br />June 15, 2005 <br />Miguel A. Pulido, Mayor <br />City of Santa Ana <br />20 Civic Center Plaza <br />Post Office Box 1988 <br />Santa Ana, CA 92702 <br />RE: Business Improvement District <br />Dear Miguel: <br />BID Budg,~t A~v~~ory Boards <br />We hereby fonrrally ask the City Council to recognize and appoint the Downtown Santa Ana Business Council <br />as the BID Advisory Board, anon-profit organization representing the interest of the Downtown Restaurant <br />Associaton, the Artists Yllage Neighborhood Association, the Loft Neighborhood Assodation, and other <br />Retail and Professional services within the geographic area commonly referred to as Zone B (representing <br />48% of the BID funds). <br />Downtown Santa Ana Business Cound Promotions and Marketing Plan Pro sn2 ec>l - Budget (67.975.67 <br />1- Create a professional handout MAP with all galleries/restaurants/attractions <br />2-Utilize and update current website"aplacefotartorg"- possibly change site so each gallery and <br />businesses can update their awn info <br />3- Create new "branding"/ logo for the artists village/restaurant association <br />4 Research signage improvement- create a way to recognize/ define the boundaries of the artists <br />village and restaurant corridor (4'~ and Birch down Broadway to 2°d Street) (.e. have all the street <br />signs in a distinguished color or funky frames); update current banners <br />5- Initiate a public art program and try to get public art installations ("Santa Ana Salon" contest) <br />6- Fund neighborhood block party (like Wilshire Square and other neighborhoods assodations) <br />7- Initiate a 2°d monthly event that focuses on mustic <br />8- Research cross-promotion with the Long Beach art walk <br />9- Seed money to create self-funded events Qazz Festival) <br />10- Create Downtown Restaurant collateral piece and distribute to area neighborhoods <br />11. General advertisement in local publications <br />Amendment to the 2005 Approved BID O~~,g Expenses /Budget <br />The Downtown Santa Ana Business Council respectfully requests that the City Cound amend the 2005 <br />budget in the following way: <br />Reallocate the "Maintenance d litter Enhancement Downtown lighting" line item of $52.500 as well <br />as the `BID Consultant's item of $15,000 totalin $67,500 be to the general BID promotions and <br />marketing fund. <br />Exhibit B <br />250-4 <br />