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<br />~ <br /> <br />CITY COUNCIL MEETING DATE: <br /> <br /> <br />CLERK OF COUNCIL USE ONLY: <br /> <br />REQUEST FOR <br />COUNCIL ACTION <br /> <br />AUGUST 21, 2006 <br /> <br />TITLE: <br />ENTER INTO AGREEMENTS FOR <br />PROMOTIONS IN THE DOWNTOWN <br /> <br />APPROVED <br /> <br />O...As Recommended <br />~ As Amended <br />o Ordinance on 1st Reading <br />o Ordinance on 2nd Reading <br />o Implementing Resolution <br />o Set Public Hearing For <br /> <br />{Lfh.(2 <br /> <br />CITY MANAGER <br /> <br />CONTINUEDTO 9-S-otoj CL:J~-o" <br />FILE NUMBER <br /> <br />RECOMMENDED ACTION <br /> <br />1. Direct the City Attorney to prepare and authorize the City Manager <br />and Clerk of the Council to execute an agreement with La Calle <br />Cuatro de Santa Ana Association in an amount not to exceed $84,240 <br />for promotions and marketing efforts in the Downtown. <br /> <br />2. Direct the City httorney to prep~re ~nd ~uthorizo tho City H3n3gsr <br />3nd Clork of tho Counoil to elrce'J.te an agreem.ent .,Ji th the De~mte.,m <br />9antiil Ans 6"ain~aa Council in 3n 3RlOunt not to cEeccd ~77, 760 for <br />p-rowotiona and mark~tinq offorto in the DmmtcWR. <br /># 2. Approved at the August 21, 2006 City Council Meeting. <br />DISCUSSION <br /> <br />On November 21, 2005, the City Council approved the 2005 Annual Report <br />and the 2006 Budget for the Downtown Santa Ana Business Improvement <br />District (BID). A portion of the approved budget included Downtown <br />promotion and marketing activities totaling $162,000, of which $84,240 <br />was allocated to La Calle Cuatro de Santa Ana Association and $77,760 was <br />allocated to the Downtown Santa Ana Business Council. <br /> <br />In June 2006, meetings were held with representatives from the La Calle <br />Cuatro de Santa Ana Association ("LACCSA"), the Downtown Santa Ana <br />Business Council ("DSABC"), and City staff to discuss the status of the <br />2005 SID promotion and marketing funds and the 2006 promotion and <br />marketing funds that were previously approved by the City Council. Based <br />on the information provided, -LACCSA has expended its 2005 promotions and <br />marketing funds on the various items outlined in its 2005 Budget, Exhibit <br />A. The DSABC has completed approximately thirty percent of the items <br />outlined in its 2005 Marketing Plan, Exhibit B. Both associati'ons have <br />made significant progress in promoting the Downtown area; and over the <br />last year, events have increased in size and attendance. <br /> <br />25A-1 <br />