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<br />REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />CLERK OF COUNCIL USE ONLY: <br />AUGUST 21, 2006 <br />TITLE: <br />ENTER INTO AGREEMENTS FOR <br />PROMOTIONS IN THE DOWNTOWN <br />APPROVED <br />L~/+cs Recommended <br />~' As Amended <br />^ Ordinance on 15` Reading <br />^ Ordinance on 2"d Reading <br />^ Implementing Resolution <br />^ Set Public Hearing For <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CONTINUED TO -/-S-~~c;q-(~-Q~ <br />FILE NUMBER <br /> <br />1. Direct the City Attorney to prepare and authorize the City Manager <br />and Clerk of the Council to execute an agreement with La Calle <br />Cuatro de Santa Ana Association in an amount not to exceed $84, 240 <br />for promotions and marketing efforts in the Downtown. <br />T r~ ; T ~~l~e--~i~-~t~e~re~~e-~~ e}~e-~ ~--a t~ ~ h e ~ } ~ e ~ h e-~ ~ ~~-~4a ~~~ ~.r: <br />a~d-r' ~ e ~ I~ e ~ ~ he Ee ee e ~~ ~e e~~~e~E-a~-~g~ee~e~-~~i ~~r <br />~ r nm n +- i n n c ~ n ~ .,, ~ ~,~~~~~_e ~ ~ A ~' ~ 6 ~ ~'3 ~ ~3 ~13eiai~e~?3-- <br /># 2. Approved at the August 21, 2006 City Council Meeting. <br />DISCUSSION <br />On November 21, 2005, the City Council approved the 2005 Annual Report <br />and the 2006 Budget for the Downtown Santa Ana Business Improvement <br />District (BID). A portion of the approved budget included Downtown <br />promotion and marketing activities totaling $162,000, of which $84,240 <br />was allocated to La Calle Cuatro de Santa Ana Association and $77,760 was <br />allocated to the Downtown Santa Ana Business Council. <br />In June 2006, meetings were held with representatives from the La Calle <br />Cuatro de Santa Ana Association ("LACCSA"), the Downtown Santa Ana <br />Business Council ("DSABC"), and City staff to discuss the status of the <br />2005 B'ID promotion and marketing funds and the 2006 promotion and <br />marketing funds that were previously approved by the City Council. Based <br />on the information provided,`~LACCSA has expended its 2005 promotions and <br />marketing funds on the various items outlined in its 2005 Budget, Exhibit <br />A. The DSABC has completed approximately thirty percent of the items <br />outlined in its 2005 Marketing Plan, Exhibit B. Both associations have <br />made significant progress in promoting the Downtown area; and over the <br />last year, events have increased in size and attendance. <br />25A-1 <br />