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A TA ANA BUSINESS COUNCIL <br />DOWNTOWN S N <br />June 15, 2005 <br />1~Ggue1 A. Pulido, Mayor <br />City of Santa Ana <br />20 Civic Center Plaza <br />Post Office Box 1988 <br />Santa Ana, GA 92702 <br />RE: Business Improvement District <br />Dear Mtguel: <br />BID Budget A v" o y Boards. <br />We hereby formally ask the City Council to recognize and appoint die Downtown Santa Ana Business Council <br />as the BID Advisory Board, anon-profit organization representing the interest of the Downtown Restaurant <br />Association, the Artists Village Neighborhood Assodation, the Loft Neighborhood Assodation, and other <br />Retail and Professional services within the geographic area commonly refesed to as Zone B (representing <br />48% of the BID funds). <br />Downtown Santa Any Business Cnund Promotions and Marketing Plan (~rooo~d) -Budget S67 975.67 <br />1- Create a professional handout MAP with all galleries/restaurants/attractions <br />2-Utilize and update current website"aplaceforartorg"- possibly change site so each gallery and <br />businesses can update their awn info <br />3- Create new "branding"/ logo for the artists village/restaurant association <br />4 Research signage improvement- a-eate a way to recognize/ define the boundaries of the artists <br />village and restaurant corridor (4'~ and Birch down Broadway to 2°a Street) (i.e. have all the street <br />signs in a distinguished color or funky frames); update current banners <br />5- Initiate a public art program and try to get public art installations ("Santa Ana Salon" contest) <br />6- Fund neighborhood block party (like Wilshire Square and other neighborhoods assoaations) <br />7- Initiate a 2°a mondily event that focuses on music <br />8- Research cross-promotion with the Long Beach art walk <br />9- Seed money to create self-funded events Qazz Festival) <br />10- Create Downtown Restaurant collateral piece and distribute to area neighborhoods <br />11. General advertisement in local publications <br />Amendment to the 2005 Approved BID Opp Expenses /Budget <br />"Ihe Downtown Santa Ana Business Council respectfully requests that the City Council amend the 2005 <br />budget in the following way-. <br />Reallocate the "Maintenance d litter Enhancement Downtown lighting'' line item of $52.500 as well <br />as the `BID Consultant's item of $15,000 totalt$67,500 be to the general BID promotions and <br />marketing fund. <br />Exhibit 6 <br />2 5A-4 <br />