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In response to Councilmember Lutz' query, Ream explained that no Council action was required <br />on the OCCOG proposal at this time. Ream thanked the League representatives for participating <br />in the discussions. <br /> <br />MAIN STREET CORRIDOR DEVELOPMENT <br /> <br />Overview <br /> <br />Planning and Building Agency Executive Director Robyn Uptegraffindicated her study session <br />would only cover the North Main Street District and the Museum District components of the <br />Main Street Corridor, and explained the Corridor's other Districts (Mid-town, Downtown-Artist <br />Village, and South Main) were slated for a future meeting. Uptegraffexplained the session was <br />premised on three factors that drive property development--land use regulations, market demand, <br />and the desire and ability of property owners to exploit market opportunities--and would focus on <br />land uses and types of businesses envisioned for each district. <br /> <br />Senior Planner JeffRice gave a historical overview of the Santa Ana corridors which included <br />Harbor, Bristol, and Main Street. Using a map, Rice highlighted the various district boundaries <br />and reported the Main Street Corridor had recently generated strong interest from the Council, <br />residents from adjacent neighborhoods, and private developers. <br /> <br />North Main Street District <br /> <br />Senior Planner Linda Hale stated the vision for the North Main Street District was to be a <br />regional shopping district with high intensity, upscale mixed-use activities, then showed slides of <br />Santa Ana MainPlace and South Coast Plaza's Anton Blvd. for illustration. <br /> <br />Hale enumerated North Main's advantages (e.g., central county location and freeway access), <br />constraints (e.g., a transportation system already loaded to capacity), and development <br />opportunities (e.g., Discovery Science Center) and proposed the following immediate actions for <br />the North Main Street District: (1) amend the General Plan Land Use Map to redesignate <br />properties south of Main Place Drive/Memory Lane to Professional and Administrative Office; <br />(2) rezone C-2 properties south of Main Place Drive/Memory Lane to Professional Office; and <br />(3) revise uses permitted in the Professional Zoning District. <br /> <br />Hale cited the current uses permitted in the P (Professional) Zoning District with and without a <br />Conditional Use Permit (CUP), added uses to be permitted with and without a CUP, and uses to <br />be deleted. The Council also discussed such issues as the exclusion of 24-hour retail markets and <br />inclusion of art and culinary schools. Hale concluded by proposing as a future action the <br />development and adoption of a District Center zoning classification for properties north of Main <br />Place Drive/Memory Lane and west of Main Street. <br /> <br />CITY COUNCIL MINUTES <br /> <br />175 MAY 20, 1996 <br /> <br /> <br />