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DOWNTOWN SANTA ANA BUSINESS COUNCIL <br />June 15, 2005 <br />Miguel A. Pulido, Mayor <br />City of Santa Ana <br />20 Civic Center Plaza <br />Post Office Box 1988 <br />Santa Ana, CA 92702 <br />RE Business Improvement District <br />Dear Miguel: <br />BID Budget A v' o y Boards <br />We hereby formally ask the City Council to recognize and appoint the Downtown Santa Ana Business Cound <br />as the BID Advisory Board, anon-profit organization representing the interest of the Downtown Restaurant <br />Association, the Artists Pillage Neighborhood Association, the Loft Neighborhood Assodation, and other <br />Retail and Professional services within the geographic area commonly referred to as Zone B (representing <br />48% of the BID funds). <br />Downtown Santa Ana Business Couna7 Promotions and Maxlzeting Plan (~oosg~) -Budget 567,975.67 <br />1- Create a professional handout MAP with all galleries/restaurants/attractions <br />2-Utilize and update current website"aplaceforart.org"- possibly change site so each gallery and <br />businesses can update their awn info <br />3- Create new "branding"/ logo for the artists village/restaurant association <br />4 Research signage improvement- create a way to recognize/ define the boundaries of the artists <br />village and restaurant corridor (4a and Birch down Broadway to 2°d Street) (i.e. have all the street <br />signs in a distinguished color or funky frames); update current banners <br />S- Initiate a public art program and try to get public art installations ("Sanha Ana Salon" contest) <br />6- Fund neighborhood block party (like Wilshire Square and other neighborhoods associations) <br />7- Initiate a 2°d monthly event that focuses on music <br />8- Research cross-promotion with the Long Beach art walk <br />9- Seed money to create self-funded events (jazz Festival) <br />10- Create Downtown Restaurant collateral piece and distribute to area neighborhoods <br />11. General advertisement in local publications <br />Amendment to the 2005 A~~roved BID O~xnenses /Budget <br />The Downtown Santa Ana Business Council respectfiilly requests that the City Couna7 amend the 2005 <br />budget in the following wa}*_ <br />Reallocate the "Maintenance d litter Enhancement Downtown lighting'' line item of $52.500 as well <br />as the `BID Consultant's item of $15,000 totalin $67,500 be bo the general BID promotions and <br />marketing fund. <br />Exhibit 6 <br />2 5A-4 <br />