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<br />Marketing and Material Design & Production Proposal <br /> <br />Presented to <br />City of Santa Ana <br /> <br />Allison & Partners <br />2130 E. 41h Street, Suite 180 <br />Santa Ana, CA 90705 <br />(714) 480-4413 <br />larry@allisonpr.com <br />www.allisonpr.com <br /> <br />Allison & Partners initially proposed a marketing communications plan aimed at raising <br />awareness and encouraging residents and businesses to be ready in the unfortunate event <br />of an emergency. The current ReadyOC campaign combines high-profile marketing tactics <br />with a partnership program that utiiizes alliances with private sector businesses and grassroots <br />organizations. The initial campaign proposal addresses, on a macro level, the need for residents <br />and businesses to make a kit and create a plan. <br /> <br />Allison & Partners recommends taking the campaign a step further with a design and printing of <br />materiais to directly reach the target audiences in each of the cities in the Santa Ana Urban Zone. <br />The print pieces, as described beiow, complement the existing campaign by maintaining the <br />ReadyOC visual design components. Each print piece will be offered in Spanish and English and <br />every city will be allowed to incorporate their logo and contact information on each piece. <br />In addition, Allison & Partners recommends funding existing marketing needs including <br />emergency supply kits for the upcoming Business Breakfast, an activity book for kids and <br />Spanish translation for the ReadyOC website. <br /> <br />Target cities, along with population estimates, in the Santa Ana Urban Zone include: <br /> <br />. Aliso Viejo - 44,833 <br />. Costa Mesa - 109,563 <br />. Dana Point - 35,745 <br />. Fountain Valley - 55,747 <br />. Huntington Beach - 194,248 <br />. Irvine - 170,561 <br />. Laguna Beach - 23,727 <br />. Laguna Hills - 32,181 <br />. Laguna Niguel - 64,326 <br />. Laguna Woods - 16,507 <br />. Lake Forest - 76,738 <br />. Mission Viejo - 95,831 <br />. Newport Beach - 78,043 <br />. Rancho Santa Margarita - 49,142 <br />. San Clemente - 57,768 <br />. San Juan Capistrano - 34,796 <br />. Santa Ana - 342,510 <br />. Tustin - 68,478 <br />. UCI Police - 24,000 (student population); 1,400 faculty members; 8,300 staff <br /> <br />9 <br />