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<br />/ <br /> <br />DOWNTOWN SANTA ANA BUSINESS COUNCIL <br /> <br />June 15, 2005 <br /> <br />Miguel A. Pulido, Mayor <br />City of San", Ana <br />20 Civic Center Plaza <br />Post Office Box 1988 <br />San", Ana, CA 92702 <br /> <br />RE: Business Improvement District <br /> <br />Dear Miguel: <br /> <br />BID Budget AdvisoQ" &.oni. <br /> <br />We hereby fonnaDy ask the City COWlcil to recognize and appoint the Downtown San", Ana Business CoWlcil <br />as the BID Advisory Board, a non-profit ocganization representing the interest of the Downtown fu:stautant <br />Association, the Artists Village Neighbothood Association, the Loft Neighborhood Association, and other <br />Retail and Professional services -within the geographic area commonly referred to as Zone B (representing <br />48% of the BID funds). <br /> <br />Downtown Santa Ana Busines~ CnunciJ Pmmotionc; and Muiceting Plan (pro..poseQ) Budget 167 97S.67 <br /> <br />1- Create a professional handout MAP with .n galleries/ restautants/ attractions <br />2-Utilize and update cuneotwebsite"aplaceforart.org"- possibly change site so each gallery and <br />businesses can update their own info <br />3- Create new "branding" / iogo for the artists village/restautant association <br />4- Research signage improvement- create a way to recognize/ define the boundaries of the artists <br />village and res"'utant corridor (4" and Birch down Broadway to 2"" Street) (i.e. have.n the street <br />signs in a distinguished color or funky frames); update cuneot banners <br />5- Initiate a public art program and try to get public art installations ('San'" Ana Salon" contest) <br />6-- Fund neighborhood block party Qike Wilshire Square and other neighborhoods associations) <br />7- Initiate a 2"" monthly event that focuses on music <br />B- fu:search cross-promotion with the Long Beach art walk <br />9- Seed money to create self-funded events 0= Festival) <br />10- Create Downtown fu:staurant collateral piece and distribute to area neighborhoods <br />11. General advertisement in lQC3\ publications <br /> <br />Amendment to the 2005 Approved BID Qperatiqg Expenses IBudget <br /> <br />The Downtown San", Ana Business Council respectfully requests that the City Council amend the 2005 <br />budget in the follawing way: <br /> <br />Reallocate the "Maintenan~d Litter Enhancement ~Downtown lighting" line item of $52.500 as well <br />as the ''BID Consultanq line item of $15,000 totalinltj$67,500 be to the general BID promotions and <br />marketing fund. <br /> <br />Exhibit B <br /> <br />25A-4 <br />