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DOWNTOWN SANTA ANA BUSINESS COUNCIL <br />June 15, 2005 <br />Mrguel A. Ailido, Mayor <br />City of Santa Ana <br />20 Civic Center Plaza <br />Post Office Boz 1988 <br />Santa Ana, CA 92702 <br />RE: Business Improvement District <br />Dear Mguel: <br />We hereby formally ask the City Council ro recognize and appoint the Downtown Santa Ana Business Councl <br />as the BID Advisory Board, anon-profit orgaruzation representing the interest of the Downtown Restaurant <br />Assocation, the Artists village Neighborhood Assoaation, the Loft Neighborhood Association, and other <br />Retail and Professional services -within the geograp}ric area cotnnronly tefened to as Zone B (representing <br />48% of the BID funds). <br />1- Create a professional handout MAP with all galleries/restaurants/attractions <br />2-Utilize and update cuaent websire"aplaceforartorg"-possibly change sire so each gallery and <br />businesses can update their own info <br />3- Create new "branding"/ logo for the artists vilhge/restaurant association <br />4 Research sigtrage improvement- aeare a way ro recognize/ define the boundaries of the artists <br />village and resburant corridor (4" and Bitch down Broadway to 2°d Street) (r.e, have all the street <br />signs in a distinguished color or funky frames); update current banners <br />5- Initiate a public art program and ty ro get public art installations ('Santa Ana Salon" contest) <br />6- Fund neighborhood block party (like Wilshire Square and other neighborhoods assoaations) <br />7- Initiate a Zed monthly event that focuses on music <br />8- Research cross-promotion with the Long Beach art walk <br />9- Seed money to create self-funded events Qazz Festivan <br />10- Create Downtown Restaurant collateral piece and distribute ro area neighborhoods <br />11. General advertisement in local publications <br />'Ilre Downtown Santa Ana Business Councl respectfully requests that the City Cound amend the 2005 <br />budget in the following way: <br />Reallocate the "Maintenance d Litter Enhancement Downtown lighting" line item of $52.500 as well <br />as the `BID Consultant"~e item of $15,000 rotalin $67,500 be ro the general BID promotions and <br />marketing fund. <br />Exhibit B <br />25A-4 <br />