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Session <br /> <br /> Hispanic Business Consultants <br />Corporate Training & Entrepreneurial Seminars <br /> <br />"CREANDO TU NEGOCIO EXITOSO I" <br /> (Creating Your Successful Business I) <br /> <br />CURRICULUM OF 21-HR COURSE IN SPANISH <br /> (3-Hr session each week) <br /> <br />Introduction to Program, Motivation and How to Determine the <br />Appropriate Type of Business to Start <br />[3 Icebreaker session <br />tn Why do people start up a business? The dream <br /> Exercises to determine business type <br /> <br />Session <br /> <br />Session <br /> <br /> [3 <br /> <br />Session <br /> <br /> Q <br /> <br />Session <br /> <br /> [3 <br /> <br />Session <br /> <br /> [3 <br /> <br />Session <br /> <br />2 The Entrepreneur and the Company <br />Technician, manager, entrepreneur and inventor <br />Characteristics of a successful entrepreneur <br />What is a business? <br /> <br />3 The Idea and the Feasibility Plan <br />Why the idea makes sense <br />Features and benefits, uniqueness <br />What is a feasibility plan? <br /> <br />4 Market Research and Analysis <br />Market research techniques <br />The competition: direct and indirect <br />Pricing <br /> <br />5 Marketing Plan <br />Importance of marketing <br />Advertising and promotions <br />Sales and public relations <br />Customer services <br /> <br />6 M~nagement <br />Accounting: control <br />Financial statements: how to read them <br />Cash flow: capital needs <br />Break-even analysis <br /> <br />7 Financing <br />Financing options: traditional and non-traditional <br />How to prepare yourself to ask for financing <br />Graduation <br /> <br />Hispanic Business Consultants (800) 642-1422 8 :: <br /> <br /> <br />