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12.2 . Publicity. Company may include <br />Customer and its trademarks in Company's <br />customer lists and promotional materials but <br />will cease further use at Customer's written <br />request. <br />12.3 . Assignability, Neither party may assign <br />its right, duties, and obligations under this <br />Agreement without the other party's prior <br />written consent, which consent will not be <br />unreasonably withheld or delayed, except <br />that Company may assign this Agreement <br />without Customer's consent to a successor <br />(including a successor by way of merger, <br />acquisition, sale of assets, or operation of <br />law) if the successor agrees to assume and <br />fulfill all of the Company's obligations under <br />this Agreement. <br />12.4 . Subcontractors. Company may utilize a <br />subcontractor or other third party to <br />perform its duties under this Agreement so <br />long as Company remains responsible for all <br />of its obligations under this Agreement, <br />12.5 . Notices. Any notice required or <br />permitted to be given in accordance with this <br />Agreement will be effective if it is in writing <br />and sent by (a) certified or registered mail, or <br />insured courier, return receipt requested, or <br />(b) by email to the appropriate party at the <br />address set forth on the signature page of <br />this Agreement and with the appropriate <br />postage affixed. Either party may change its <br />address for receipt of notice by notice to the <br />other party in accordance with this Section <br />12.6. Notices are deemed given two business <br />days following the date of mailing or one <br />business day following delivery to a courier. <br />12.6 . Force Majeure. Neither party will be <br />liable for, or be considered to be in breach of <br />or default under this Agreement on account <br />of, any delay or failure to perform as required <br />by this Agreement as a result of any cause or <br />condition beyond its reasonable control, so <br />long as that party uses all commercially <br />reasonable efforts to avoid or remove the <br />causes of non-performance. <br />12.7 . Governing Law. This Agreement shall be <br />governed by the laws of the State of <br />California, and any legal action concerning <br />the provisions hereof shall be brought in <br />California. <br />12.8 . Waiver. The waiver by either party of any <br />breach of any provision of this Agreement <br />does not waive any other breach. The failure <br />of any party to insist on strict performance of <br />any covenant or obligation in accordance <br />with this Agreement will not be a waiver of <br />such party's right to demand strict <br />compliance in the future, nor will the same <br />be construed as a novation of this <br />Agreement. <br />12.9 Severability, Counterparts. If any part of <br />this Agreement is found to be illegal, <br />unenforceable, or invalid, the remaining <br />portions of this Agreement will remain in full <br />force and effect. If any material limitation or <br />restriction on the use of the Services under <br />this Agreement is found to be illegal, <br />unenforceable, or invalid, Customer's right to <br />use the Services will immediately terminate. <br />This Agreement may be executed in any <br />number of identical counterparts, <br />notwithstanding that the parties have not <br />signed the same counterpart, with the same <br />effect as if the parties had signed the same <br />document. All counterparts will be construed <br />as and constitute the same agreement. This <br />Agreement may also be executed and <br />delivered by facsimile and such execution <br />and delivery will have the same force and <br />effect of an original document with original <br />signatures. <br />12.10 As allowed by law, Santa Ana has <br />authorized this recreation, reservation, event <br />management, and permitting software <br />contract for cooperative procurement, <br />enabling other public agencies to utilize this <br />agreement to provide services and products <br />pursuant to the pricing, terms, and <br />conditions defined in this Contract. Minor <br />adjustments are allowed subject to <br />agreement by both Company and <br />participating public agency to accommodate <br />additional cost or other factors not present in <br />Customer's agreement and required to <br />satisfy particular public agency code or <br />