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information (including, the Customer's name, <br />email address, account password, and other <br />contact information). Customer <br />acknowledges and agrees that the <br />information provided to Company is accurate, <br />complete, and not misleading, and that <br />Company will, and will require that its <br />Authorized Users, keep such information <br />accurate and up to date at all times. Each <br />account created by a Authorized User is <br />personal to that specific individual and may <br />not be transferred, sold or otherwise <br />assigned to or shared with any other <br />individual or entity. Customer is solely <br />responsible for maintaining the <br />confidentiality of its account and password <br />and those of its Authorized Users, and <br />Customer accepts responsibility for all <br />activities that occur under its and its Users' <br />accounts. Customer will immediately notify <br />Company upon becoming aware, or having a <br />reasonable basis to believe, that its or its <br />Users' accounts are no longer secure. <br />2.4. Use Restrictions. Except as otherwise <br />explicitly provided in this Agreement or as <br />may be expressly permitted by applicable law, <br />Customer will not, and will not permit or <br />authorize third parties or its Users to: (a) <br />rent, lease, or otherwise permit third parties <br />to use the Services or related Documentation; <br />(b) use the Services to provide services to <br />third parties (e.g., as a service bureau); (c) <br />use the Services for any benchmarking <br />activity or in connection with the <br />development of any competitive product; (d) <br />circumvent or disable any security or other <br />technological features or measures of the <br />Services; (e) reverse engineer, decompile, <br />disassemble or otherwise attempt to discover <br />the source code, object code or underlying <br />structure, ideas, know how or algorithms <br />relevant to the Services or any software, <br />Documentation or data related to the <br />Services; or (f) remove any proprietary <br />notices or labels included as part of the <br />Services. Company may immediately suspend <br />access to or use of the Service by Customer <br />and its Authorized Users upon notice to <br />Customer for any breach of this Section 2.4. <br />Nothing described herein shall prevent or <br />prohibit Santa Ana's concurrent use of other <br />third -party recreation software systems <br />during the term of this agreement. <br />2.5. Reservation of Rights. Company grants to <br />Customer a limited right to use the Services <br />and related Documentation under this <br />Agreement. Customer will not have any rights <br />to the Services, related Documentation, or <br />Usage Data except as expressly granted in this <br />Agreement. Customer acknowledges that all <br />right, title and interest in and to all works of <br />authorship, inventions, discoveries, <br />improvements, methods, processes, formulas, <br />designs, techniques, information, and other <br />intellectual property (a) conceived, <br />discovered, developed or otherwise made (as <br />necessary to establish authorship, <br />inventorship, or ownership) by Company, <br />solely or in collaboration with others, in the <br />course of performing the Services; or (b) that <br />form all or part of a deliverable provided <br />as part of the Services, whether developed as <br />part of the Services or separately, but <br />excluding third party materials, and all <br />derivatives thereof as well as the <br />Documentation and Usage Data is and shall <br />remain exclusively with Company. Company <br />reserves to itself all rights to the Services, <br />related Documentation, and Usage Data not <br />expressly granted to Customer in accordance <br />with this Agreement. <br />2.6. Feedback If Customer or any of its <br />Authorized Users provides any feedback to <br />Company concerning the functionality and <br />performance of the Services (including <br />identifying potential errors and <br />improvements), Customer hereby grants <br />Company an unrestricted, perpetual, <br />irrevocable, non-exclusive, fully paid -up, <br />royalty -free license to exploit such feedback <br />in any manner and for any purpose, including <br />to improve the Services and create other <br />products and services. Company will have no <br />obligation to provide Customer or its <br />Authorized Users with attribution for any <br />such feedback. <br />