Laserfiche WebLink
<br />, <br /> <br />DOWNTOWN SANTA ANA BUSINESS COUNCIl <br /> <br />June 15, 2005 <br /> <br />Miguel A. Pulido, Mayor <br />Gtyof Santa Ana <br />20 Civic Center Pl=l <br />Post Office Box 1988 <br />Santa Ana, CA 92702 <br /> <br />RE: Businrss Improvement District <br /> <br />De:tt- Miguel: <br /> <br />BID Budget Advisotj' Boatrls <br /> <br />We hereby fonnally ask: the Gry Council to recognize and appoint the Downtown Santa Ana Business Council <br />as the BID Adv:isoty Boatrl, a non-profit oc:ganiz:>tion rep=enting the interest of the Downtown Restaur:mt <br />Association, the Artists V&.ge NcighboIhood Association, the Loft Ncighborhood Association, and other <br />Rebil and Professional services -Within the geogtaphic = commonly refuted to as Zone B (representing <br />48% of the BID funds). <br /> <br />DowntoWn S3tlhl Ana Bnsines,o:; {.(luna Promotion.,; and Mn-keting- Plan (pro.poseQ) Budgr-t 167 975.67 <br /> <br />1- Create a professional mridoutMAP with .u galleries/restanrantshttractions <br />2-Utilize and update attre,;twebsite"aplacefornrt.org"- posstbly change site so each gallery and <br />businesses can .update their' oWn info <br />3- Create new "branding"/.iogo for the artists viIIagt:/restanrant association <br />4- Res=:ch signage improvement- create a way to reco1!f'ize/ define the boundaries of the artists <br />village and restaurant cottidor (4- and Birch down Broadw.iy to 2'"" Street) (i.e. mve .u the street <br />signs in a distinguished color or funky frames); update cuneot banners <br />5- Initiate a public art program and try to get public act installations C'Santa Ana Salon" contest) <br />6- Fund ncighborhood blod patty (liI:e WIlshire Square and other neighboIhoods associations) <br />\ 7- Initiate :a r monthly event that foCuses on music <br />B- Res=:ch cross-promotion with the Long Beach artwalk <br />9- Seed money to create self-funded events (Jazz Festival) <br />10- Create DoWntown Restaurant ~011at=>l piece and distribute to area neighborhoods <br />1 L General advertisement in local publications. <br /> <br />Amendment to the 2005 Approved BID Qperatinlr &penses !Budget <br /> <br />The Downtown Santa Ana Business Council respectfully requests that the Gty Council amend the 2005 <br />budget in the following way: <br /> <br />Reallocate the "Maintenance and litter Enhanoement aod .Downtown lighting" line item of $52.500 as well <br />as the "BID Consultant" line item of $15,000 totaling $67,500 be to the general BID promotions and <br />marketing fund. <br /> <br />Exhibit A <br />