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<br />, <br /> <br />'. <br /> <br />INSURANCE NOT RequIRED <br />WOHK M~Y ilpor;o;u <br />CLERK OF l:OUNCIL <br /> <br />D~TE: 1)..-1 ).--cCo <br /> <br />A-2006-274 <br /> <br />0: c,~M~) <br />(tdl\D)L$ ) <br /> <br />AGREEMENT BETWEEN THE CITY OF SANTA ANA AND <br />LA CALLE CUATRO TO PROMOTE AND MARKET <br />DOWNTOWN SANTA ANA <br /> <br />This Agreement made and entered into this 16th day of October, 2006, by and between the <br />City of Santa Ana, a charter city and municipal corporation of the State of California ("City") and <br />La Calle Cuatro de Santa Ana Association, Inc., a California corporation ("Calle Cuatro''). <br /> <br />WHNESS!HH <br /> <br />Recitals: <br /> <br />L Pursuant to California Business hnprovement District (BID) law (Streets and <br />Highways Code section 36000 et aL) as well as the requirements of the ordinance" <br />resolutions and budget adopted thereto, the City annually receives and disburses BID <br />funds. <br /> <br />2. The 2005-2006 annual BID budget, approved the City Council of the City, allocates <br />$162,000.00 for promotions and marketing in the Downtown Santa Ana BID area. <br /> <br />3. A number of businesses in the BID area have formed a private nonprofit corporation <br />known as La Calle Cuatro, in part, to better represent the interest of the downtown. <br />This non-profit corporation has expressed interest in marketing and promoting <br />downtown Santa Ana. <br /> <br />5. Calle Cuatro, representing a contingency of certain Downtown businesses, <br />acknowledges that it is qualified and willing to operate a downtown Santa Ana <br />marketing and promotional program. Calle Cuatro certifies that the activities <br />carried out with funds provided under this Agreement will meet one or more of the <br />BID activities as set forth in Ordinance NS-1715. <br /> <br />WHEREFORE, for and in consideration of the respective and mutual covenants hereinafter <br />contained and made, and subject to all the terms and conditions hereof, the parties hereby agree as <br />follows: <br /> <br />I. CITY'S OBLIGATIONS <br /> <br />Upon execution of this Agreement, City shall provide $84,240.00 to Calle Cuatro from the <br />2005-2006 annual BID assessment, to be used for the 2005-2006 marketing and promotional <br />program ("the Funds"). <br /> <br />II. CALLE CUATRO'S OBLIGATIONS <br /> <br />A. Calle Cuatro agrees to use the Funds to operate a promotional program, as set forth <br />in "Exhibit A" attached hereto and by this reference incorporated herein. <br /> <br />1 <br />