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Variance No. 2006-14 December 11, 2006 Page 2 Project Description Caribou Industries is requesting approval to install an individual channel letter wall sign on the north elevation of Original Mike's restaurant (Exhibit 3). The proposed sign will be approximately three feet six inches in height and will be 29 feet in length. The sign will protrude approximately six inches from the wall and will have a clear acrylic face that will allow the interior neon tubing to be visible. The proposed sign will be identical to the recently installed sign on the east elevation (Exhibit 4). Analysis of the Issues In February 2005, the City Council approved Variance No. 2004-07, which granted 10 variances for six new signs for Original Mike's Restaurant. The variances allowed the installation of signage that included oversized painted wall signs with the restaurant slogan on the south and west elevations, a double-sided marquee sign that identifies the name of the restaurant and upcoming events on the north elevation, a restaurant projecting sign and a cabinet sign that is used to identify the residential studio units on the east elevation, and a restaurant monument sign on the northwest corner of the site. Further, a seventh sign was installed in August 2006 that consists of individual channel letters. This wall sign, installed on the east elevation, was permitted by the sign code. The applicant is now requesting approval of a variance to install an eighth sign, an individual channel letter sign on the north elevation of the restaurant that will be identical to the recently installed sign. The variance is from Section 41-865 (a) of the SAMC, which allows marquee signs provided no wall, canopy or projecting signs are installed on the same elevation. As Variance No. 2004-07 was granted to allow a marquee sign with changeable copy on the north elevation, a variance is necessary to install the proposed "Original Mike's Restaurant" wall sign on the north elevation. This sign is intended to assist in the overall identification of the restaurant. The sign code allows either a wall or marquee sign on the north elevation as it aims to minimize visual clutter and blight on buildings located on commercial corridors. Given that this building has been recently remodeled, and several other signs for this business currently exist, an additional sign with the same message as the other signage could be considered excessive. Also, the number of signs currently on the building (six) could also be considered sufficient to identify the use (Exhibit 5). 31 A-3