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2006 ANNUAL REPORT <br />FOR THE <br />DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT <br />Back rg ound <br />The Downtown Santa Ana Business Improvement District (BID) was established in February <br />1984 by the Santa Ana City Council as a means of providing the Downtown business community <br />with funding for promoting the area, increasing security, enhancing maintenance and <br />implementing physical improvements. The Community Redevelopment and Housing <br />Commission (CRHC) of the City of Santa Ana, as the BID Advisory Board, is responsible for the <br />preparation and administration of the BID's budget and annual report, its promotional and <br />marketing programs, security and maintenance plans, and physical improvement projects. <br />Improvement Area Boundaries <br />The geographic boundaries of the district remain unchanged from the original 1984 area, and <br />they include over 700 retail, service and professional members (see Attachment A). <br />Assessment Formula <br />The formula for the BID tax levy also remains unchanged from the original 1984 ordinance and <br />is based on the category and/or sales volume of the business (see Attachment B). <br />Summary of Improvements and Activities <br />The two representatives Downtown associations (Downtown Santa Ana Business Council and La <br />Calle Cuatro De Santa Ana Association) hosted a variety of major community events and <br />promotions during 2006, they included: <br />• Cinco De Mayo Celebration <br />• July 4`" Celebration <br />• Fiestas Patrias de Orange County El Grito Ceremony, Festival and Parade <br />• Fiestas de las Americas Festival <br />• Art Openings <br />• Car Shows <br />• Concerts <br />• Holiday Events <br />On October 6, 2003, the Santa Ana City Council appointed the CRHC as the Downtown Santa <br />Ana BID Advisory Committee. As the BID Advisory Committee, CRHC is responsible for <br />recommending an annual budget and other policies pertaining to the BID. Working with <br />information provided by staff, the Downtown associations developed the 2007 BID budget. <br />EXHIBIT A <br />19C-4 <br />