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<br />2006 ANNUAL REPORT <br />FOR THE <br />DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT <br /> <br />Backuround <br /> <br />The Downtown Santa Ana Business Improvement District (BID) was established in February <br />1984 by the Santa Ana City Council as a means of providing the Downtovm business community <br />with funding for promoting the area, increasing security, enhancing maintenance and <br />implementing physical improvements. The Community Redevelopment and Housing <br />Commission (CRHC) of the City of Santa Ana, as the BID Advisory Board, is responsible for the <br />preparation and administration of the BID's budget and annual report, its promotional and <br />marketing programs, security and maintenance plans, and physical improvement projects. <br /> <br />Imorovement Area Boundaries <br /> <br />The geographic boundaries of the district remain unchanged from the original 1984 area, and <br />they include over 700 retail, service and professional members (see Attachment A). <br /> <br />Assessment Fonnula <br /> <br />The fonnula for the BID tax levy also remains unchanged from the original 1984 ordinance and <br />is based on the category andlor sales volume of the business (see Attachment B). <br /> <br />Summarv of Imorovements and Activities <br /> <br />The two representatives Do....ntown associations (Downtown Santa Ana Business Council and La <br />Calle Cuatro De Santa Ana Association) hosted a variety of major community events and <br />promotions during 2006, they included: <br />· Cinco De Mayo Celebration <br />. July 4th Celebration <br />· Fiestas Patrias de Orange County EI Grito Ceremony, Festival and Parade <br />· Fiestas de las Americas Festival <br />. Art Openings <br />. Car Shows <br />. Concerts <br />. Holiday Events <br /> <br />On October 6, 2003, the Santa Ana City Council appointed the CRHC as the Downtown Santa <br />Ana BID Advisory Comminee. As the BID Advisory Committee, CRHC is responsible for <br />recommending an annual budget and other policies pertaining to the BID. Working with <br />information provided by staff, the Downto....n associations developed the 2007 BID budget. <br /> <br />Resolution No. 2007-015 <br />Page 4 of 9 <br />