31A - 1044 EAST FOURTH - Laserfiche WebLink

Home Browse Search

1. INTRODUCTION Parsons Transportation Group Inc. (Parsons) was retained by The Home Depot to perform a parking study for two of its Contractors' Warehouse stores in the Los Angeles area. This report summarizes the methodology, procedures, and results ofthe detailed analysis of parking activity at the stores in Montebello and Pomona, California during the fall of 2005. Purpose of the Study This study was conducted to enhance the parking demand estimation capabilities of Home Depot store planners. Specifically, this study provides a detailed analysis of daily parking activity at two Contractors' Warehouse stores in the Los Angeles area. These analyses result in parking demand relationships that can be used by Home Depot to estimate the parking requirements of future Contractors' Warehouse stores, both inside and outside of Southern California. Recommendations are made based upon data collected during field studies conducted by Parsons and based on existing store sales and transactions data provided by Contractors ' Warehouse. Study Procedure The analysis of parking demand at two Contractors ' Warehouse stores in Southern Cali fornia involved the accomplishment of the following tasks: · Parsons visited each study store, determined the number of parking spaces available at each location, and documented any special characteristics of each store. . Parsons conducted parking occupancy counts at each study store over the course of the study day, and counted the number of customers entering the store. Each store was studied on a Saturday due to the anticipated peak parking lot occupancy on that day of the week. Hourly parking occupancy counts were collected at each store between 8 AM and 4 PM. Customers entering the store were also counted during the time of the parking study. · Contractors' Warehouse staff provided Parsons with a summary of the previous year's transaction data for each ofthe study stores. This included the number oftransactions recorded at each store on every day of the year, which allowed the determination of the busiest day, the average day, and the 5th busiest day. . Analyses were performed using the results of the parking and customer counts to establish relationships between parking, store size, sales and transaction data, and number of customers. In addition, comparing the transactions of one of the store's busiest days with those occurring on Parking Study of Two Contractors Warehouse Stores - Final Report Page I A.9 31 A-27