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STRAIGHTLINE COMMUNICATIONS 1
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STRAIGHTLINE COMMUNICATIONS 1
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Last modified
1/3/2012 2:11:27 PM
Creation date
4/24/2007 4:35:48 PM
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Contracts
Company Name
STRAIGHTLINE COMMUNICATIONS
Contract #
N-2007-038
Agency
Public Works
Expiration Date
3/31/2008
Destruction Year
2013
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<br />EXHIBIT A <br /> <br />SCOPE OF SERVICES <br /> <br />Consultant shall produce the 2006 Walter Quality Report for the City of Santa Ana. <br /> <br />Production includes: <br /> <br />. Copywriting (using DHS guidelines) <br />· Spanish Translation <br />· Editing / Proofing <br />· Design / Layout (format to be determined) <br />· Project Management <br /> <br />For a total cost not to exceed $4,500.00 <br /> <br />Hourly rates for additional work: <br /> <br />Copywriting, editing / proofing, project management <br />Translation services <br />Design services <br /> <br />$150/hour <br />$100/ hour <br />$100/hour <br /> <br />Estimate Notes <br /> <br />I. This estimate is based on the amount of information used in the 2005 Water Quality <br />Report. While the piece will be designed as a self mailer, the size, format and color will <br />be determined. The design will be an enhancement over last year's report and reflect <br />creativity, color and impact. <br />2. The design includes the creation of charts and graphics. Photos will be provided by City. <br />If stock photography is needed, costs will be submitted for City approval. <br />3. Not included in the estimate is custom photography (services of a photographer) and <br />outside purchases of any photographs and illustrations. Costs for these outside services <br />or purchases will be provided upon request. <br />4. In case of project cancellation, all costs incurred to date are billable. <br /> <br />Production Process <br /> <br />I. On to two initial design directions presented for City review and one round of refinement. <br />Additional revision or refinement requests will incur incremental fees, which will be <br />estimated as they are requested. <br />2. Upon City approval of a single design direction, the selected direction, as well as final <br />imagery and copy, will be implemented and a color comp will be presented to City. <br />3. Upon final City approval of color comp, artwork and printing specs will be provided to <br />printer. City will be provided with a PDF file for electronic distribution. <br /> <br />7 <br /> <br />
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