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we reserve that term for people visiting the store, regardless of whether they purchased anything). While it is unknown how many visiting customers actually became transactions over the course of the day, a comparison can be made during the eight hours of data collection on the study days. Table 3 shows the number of visiting customers observed entering each store versus the number of transactions recorded on an hour-by-hour basis for each store. These data shows that there is no direct correlation between customers entering the store and transactions recorded at the cash registers, though they generally track each other in a relative order of magnitude. Typically the number of transactions is lower than potential customers overall, but sometimes the number of transactions is higher in a specific hour. The former is due to some potential customers who do not make a purchase, and the latter is due to customers arriving in one hour and not making their purchase until a later hour. Table 3 - Visitine: Customers versus Transactions Montebello Store Pomona Store October 1, 2005 October 8, 2005 Hour of the Study Day Visiting Customers Visiting Transactions Customers Transactions Entering the Store. Enterina the Store. 8t09AM 133 60 89 112 9t010AM 120 83 125 107 10to 11 AM 125 81 107 96 11 to 12 noon 83 77 121 90 12to 1 PM 82 76 70 71 1 t02PM 104 86 104 94 2 to 3 PM 80 86 95 76 3 to 4 PM 77 64 88 62 *Exdudes children. Couples were counted as"1 customer." Parking Study of Two Contractors Warehouse Stores - Final Report Page 8 A-16 31A-34