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I I 1 2.2 Our Commitment to You Full Range of Professional Service. Most clients who use planning and research servi governmental decision - making environment need a diverse team of highly trained and experie Recognized Excellence. The Planning Center is recognized as one of the top west coast planning firms and is noted for the Quality of its work. The firm's reputation for excellence in land use planning and design is its trademark. Your need for excellence and Quality is well served by our established reputation, earned through the firm's consistent production of effective, achievable plans and programs. The Planning Center has never refused to complete a contract and will not accept other projects that may represent a conflict of interest. Depth of Staff. The Planning Center's key personnel have substantial experience with the different levels of government, resulting in an ideal team to address the critical challenges posed by emerging planning reQuirements. You can call upon us to assemble the multiple disciplines foryour project into an integrated framework under the direction of our principals. We offer a broad range of in -house technical expertise to assist you in solving your difficult environmental problems and meeting the requirements of regulatory agencies. Principal and Senior Project Management Involvement. The principals' involvement in each project ensures efficient management, critical attention to detail, and the greatest possible pool of experience. We consider it essential that the principals and senior project managers have hands -on involvement with the project from start to completion. Responsiveness to Client Needs. We understand the importance of project timing and adherence to project schedules. We are freQuently reQuired to work within tight project schedules. With a staff of over 8S people, we have the ability to arrange staffing assignments and resources to meet our clients' needs. Creative and Workable Solutions. Even projects that share common elements benefit from a fresh evaluation. We take a creative approach to our projects, considering each one objectively and using all our experience and imagination to formulate a plan and programs that are workable. Governmental Services. Uniting public- and private- sector interests in a dynamic urban development setting is a formidable challenge. The Planning Center is acknowledged for coordinated public planning strategies and practical solutions to the complexities of private /public cooperation. Our team of experienced, knowledgeable professionals is technically proficient in numerous areas, assuringyou of competent, expert support. Recognition. All of us enjoy being told that we have done our job well. Formal recognition for professional Quality work is a gratifying acknowledgement of ongoing excellence. By meeting the challenge to do Quality work foryou, The Planning Center has succeeded in being recognized by local governments, the land development industry and professional associations. As rewarding as this type of recognition of planning achievement is, our greatest satisfaction comes from the ongoing relationships with those we serve. You are the ultimate judges of our firm's service. 2.3 Our Approach to Environmental Planning Environmental analysis is not simply the accounting of impacts, but should address serious environmental concerns and find opportunities to solve problems. We believe it is an integral part of the planning process and belongs in the initial stages of any Qualifications to the City of Santa Ana THE PLANNING CENTER j Page 4