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PROPOSAL DATE: August 30, 2007 TO: Jill Arthur, Executive Director - External Affairs City of Santa Ana 20 Civic Center Plaza Santa Ana, California 92701 FROM: Ray Verches, Principal Verches Associates 1851 East First Street - Suite 900 Santa Ana, California 92705 SUBJECT: Consulting Services Introduction In September 2007, the City of Santa Ana will embark on one of the largest public works projects in its history as it begins a major investment in the residential neighborhoods throughout the city. Santa Ana will spend approximately $100 million, over five years, to repair and improve the condition of over thirty miles of residential streets citywide. The process will help protect the streets that are in good condition and improve the condition of streets that are deteriorating. As a part of this project, the City of Santa Ana will develop and implement a comprehensive citywide public information program to inform the community about the nature of the work and its work schedule. Executive Summary Verches Associates proposes to augment the City of Santa Ana's public information program for this project by providing strategic outreach and media relations to not only furnish information about the project, but to acknowledge Santa Ana's effort to beautify its city, enhance its image, and improve the quality of life in the community-at-large. Based in Santa Ana, Verches Associates has an extensive relationship with many of the key stakeholders in the city. These stakeholders are not only an asset to the city but can have value-added in their support of this project and other projects and programs in the city. While the city may have similar relationships with many of the same stakeholders, taking advantage of both relationships only helps to maximize the opportunity to secure support and recognition from key stakeholders. EXHIBIT A -