Laserfiche WebLink
<br />Santa Ana, City of <br /> <br />Grant No. SC08385 <br /> <br />Schedule A - Description (continued) <br />Sobriety Checkpoint Program for Local Law Enforcement Agencies <br /> <br />MEDIA OBJECTIVES <br /> <br />1. After December 19, 2007, issue a press release announcing the kick-off of this <br />grant, using the TSC-provided template. <br />2. During the mobilization periods (December 14 - January 3 and August 17- September 3), if an AVOID <br />media campaign is active in your county, notify your AVOID Regional Coordinator of checkpoint <br />locations, dates and times as early as possible in advance of all planned checkpoints. Your AVOID <br />Regional Coordinator will issue press releases including checkpoints conducted during the mobilization <br />periods to all maior media outlets in the region. <br />3. Also during the mobilization periods, develop and distribute to local communitv oapers a press release <br />for each checkpoint operation, or, if multiple checkpoints are to be conducted within a seven-day period, <br />develop and distribute a single press release covering all operations within the seven-day period. If <br />using the OTS press release template provided by TSC, forward press releases, media advisories, <br />alerts, and other press materials to TSC concurrently with distribution to the media. If any other press <br />release format or copy is used, that press release must be submitted for review and approval to the <br />OTS Public Information Officer at oio@ots.ca.gov at least 14 days in advance of the operation. <br />4. For checkpoints conducted outside the mobilization periods, develop and distribute to local media a <br />press release for each checkpoint operation, or, if multiple checkpoints are to be conducted within a <br />seven-day period develop and distribute a single press release covering all operations within the seven <br />day period. If using the OTS press release template provided by TSC, forward press releases, media <br />advisories, alerts, and other press materials to TSC concurrently with distribution to the media. If any <br />other press release format or copy is used, that press release must be submitted for review and <br />approval to the OTS Public Information Officer at oio(Q)ots.ca.aov at least 14 days in advance of the <br />operation <br />5. Use NHTSA's DUI tagline, "Drunk Driving, Over the Limit. Under Arrest" and to use OTS's tagline <br />"Report Drunk Drivers. Call 911" on all news releases and checkpoint publication materials. <br />6. Submit to the TSC copies of all newspaper articles and short descriptions of broadcast news stories <br />which relate to checkpoint operations or results. <br /> <br />METHOD OF PROCEDURE <br /> <br />Phase I: Program Preparation (October 01, 2007 - November 30, 2007) <br />1. Review the Contract to ensure compliance with Contract provisions. <br />2. Provide information to the TSC in a timely manner to expedite issuance of a University of <br />California, Berkeley purchase order. The purchase order must be issued to the agency before <br />reimbursable costs are incurred for operation of the checkpoint(s). <br />3. Consult the TSC and OTS web sites and read any TSC Fact Blasts for directions and information on the <br />operation of the checkpoints. <br />4. Notify the TSC of any changes in contact information. The Contract and the purchase order (and Fact <br />Blasts) are emailed to the contact person listed in the agency application. <br />5. Attend TSC's pre-operational training. <br />6. Plan checkpoint staffing, i.e., supervisors, officers, clerical staff, community service officers, or lab <br />technicians, as needed to staff each sobriety checkpoint on an overtime basis. <br /> <br />page 3 <br />